Medianet enables the delivery of a unified video experience while allowing users to have a more personal, social and interactive experience.
NBC Deploys Medianet Technologies Craig Lau, Vice President of Technology for the NBC Olympics, shares how NBC and Cisco are revolutionizing the viewer experience at the 2010 Vancouver Olympic Games with SP Medianet Technologies.
XXI Olympic Winter Games Sue Bostrom, Chief Marketing Officer at Cisco Systems, reflects on the successes from the Beijing Olympics and shares how NBC and Cisco are revolutionizing the viewer experience at the 2010 Vancouver Olympic Games.
Video whether consumer generated over the Internet via a Flip High Definition/Ultra High Definition Videocam, or via business interactive, e.g. TelePresence, is evolving to be even more interactive and personal. Think about a “participatory” event like a commercial such that you become part of the advertising experience; or a sport venue like a baseball game where you are in the game and so on. The possibilities of 4 dimensional holographic spaces where individuals can indeed immerse themselves in a participatory cyber-space with other individuals.
Gazing into crystal balls, technological or otherwise, can be hazardous to your health! But the temptation is irresistible, and we all succumb from time to time. After all, the experts can surely discern underlying technology trends and market forces, so the future should be reasonably predictable. The only caveat being that sometimes new technologies can emerge unexpectedly, to upset the best made plans of mice and men.
At least in one area, that of the future of TV, some predictions would appear to be reasonably safe. The demand for high-definition TV and video content is mushrooming, and it appears that consumers demand video content anytime, anywhere, and on any screen at their disposal, whether it will be TV, PC, or cell phone. Online and mobile video technologies have transformed the video experience, leaving service and content providers scrambling to meet consumer demand. Most experts now accept that video traffic will dominate growth of service provider networks over the next decade, and the widely used Cisco Visual Networking Index (VNI) provides an excellent measure of this trend.
However, will content distribution networks evolve to handle the anticipated massive increase in bandwidth-hungry video traffic? A recent article from Cisco in the IEEE Communications Magazine, “IPTV and video networks in the 2015 timeframe: the evolution to medianets” addresses some of the underlying video technologies that are rapidly evolving to meet these needs. The IP Next Generation Network (IP NGN) optimized to deliver video traffic will derive massive scalability from the use of the underlying optical fiber-based IP over DWDM (IPoDWDM) and IP/MPLS transport technologies, in which Cisco is a recognized world leader. To extend the large bandwidth capacities required to the access and aggregation network domains, Gigabit Ethernet (GigE) transport technologies will increasingly come into play for SP networks. For cable networks, increased penetration of new ultra high-speed DOCSIS 3.0 technologies will provide the huge capacities needed for next generation broadband cable services, including interactive video services.
The holiday season is always a time of excitement, anticipation, and good will. Clearly, mobile is at the heart of all three! I just spent $300 on new smartphones for my family and upgraded our plans to 1200+ minutes, 500+ text messages, and tens of mega bytes per month. That does not even include everything I do with my business phone! If this is any indication, the mobile data traffic will far exceed the projections from the Cisco Visual Networking Index in many markets!
As the new Cisco Mobile Internet Technology Group, under the leadership of Ashraf Dahod, former Starent CEO, Starent’s employees will continue their innovative work to develop and support industry-leading mobile broadband solutions.
This holiday season, Kazakhstan will be seeing green in many ways. Savings from using integrated IP and optical technologies in the core mean valuable dollars are conserved. Reducing equipment in the network means less power, cooling and rack space leading to lower carbon emissions.