By Jeff Seebeck, VP/GM, Video Control Plane Business Unit,Cisco
…Cisco! As you can imagine, this super-charged our annual trek to Las Vegas for the International CES show, which serves as host for the fanciest-ever black tie event for tech people. (It even had a tech host – David Pogue, himself an Emmy award winning tech columnist for the New York Times. Cool.)
This year marked the 64th time the National Academy of Television Arts & Sciences’ put on its annual Technology & Engineering Emmy Awards, and on the evening of January 10th, I was glad to be amongst my friends and colleagues to accept two, count’em two, Emmys. Read More »
By Joe Chow, Vice President and General Manager, Connected Devices Business Unit
Following Cisco’s 2Q FY ’13 earnings call last week, we received questions about our commitment to certain elements of our set-top box business. Comments were made that Cisco is walking away from low-margin deals. I would like to clear up any confusion surrounding those comments here.
Cisco remains committed to providing world-class managed customer premise equipment (CPE), which includes digital set-tops, intelligent media gateways and other devices. CPE is an integral part of Cisco’s end-to-end Videoscape TV services delivery platform. For emerging markets, CPE enables Cisco to offer a complete end-to-end solution for new customers as they launch and grow their digital platforms. For customers with more advanced video platforms and in more advanced video markets, CPE provides a key strategic advantage and opportunity for Cisco. Read More »
For those of you who surf or enjoyed the movie Chasing Mavericks, imagine mobile traffic as a rapidly rising wave, exabytes of zeros and ones surging forward and gaining momentum, towering over the ocean’s surface.
But, what does all this mobile traffic growth, this Mavericks wave if you will, mean to SPs?
I see at least four significant implications: Read More »
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.
1. Channels Will Go Away
While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »