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Cisco Sizzle – March Edition

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best froCisco_Sizzle_Finalm across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take a look back at the top content from March…

Tomorrow Starts Here
Explore how the Internet of Everything will change the way we work, live, play and learn.

Connected World Technology Report
Calling all IT professionals! Over two thirds of the IT managers agree that Big Data will be a strategic priority for their companies in 2013 and over the next five years as well. Do you agree? Is Big Data a strategic priority for your company?

Cisco on Fortune’s Most Admired
Once again, Cisco is honored to be on Fortune Magazine’s “World’s Most Admired Companies” List. Fortune tells us that the Most Admired list is the “definitive report card on corporate reputations.” Congratulations to our employees, and thanks to Fortune for the honor!

Understanding the Different Types of Wireless Routers
If your small business has grown and your workforce has become more m734216_10151813220863032_619814475_nobile, you may be considering adding wireless to your network. Cisco explains the basics so you can identify which wireless router best fits your needs.

TeleWork Week
If you telecommuted for a week, how much time do you think you would save?

Network Madness
Don’t worry network managers; we’ve got you covered. Find out about Cisco’s solutions to Network Madness.

Check out the Cisco Storify feed for even more great content!

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5 Steps To Becoming a Social Media Master!

People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.

Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:

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Getting the Executive Social Media View

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!

Make it easier for executives to learn about social media and get involved in the social stream.

Make it easier for executives to learn about social media and get involved in the social stream.

Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.

However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.

Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.

Here are a few additional suggestions when mentoring executives on the topic of social media:

  • Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
  • Make it personal for them, focusing on their key business and personal interests
  • Help executives find their social voices so that they can further build their online reputations
  • Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
  • Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)

And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

Panel includes:

  • Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
  • Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
  • Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
  • Lance Perry, Vice President, IT (@lanceperrycisco)

Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?

We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag.  To request customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Social Marketing for Savvy Marketers Event: April 18-19, 2013

March 22, 2013 at 4:39 pm PST

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You don’t want to hear how great we are…You want to know how great YOU can be.

We hear you loud and clear!  Join Cisco in San Jose, CA April 18 & 19, 2013,  as we present a special social media event geared toward next-level marketing strategies:  Social Media for Savvy Marketers!  

This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as:   Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce,  Kaiser Permanente, Food Network, Turner Networks and Engauge.  See our session descriptions here:

Register today!  Register for the live webcast here.  Questions?  Contact our social media training team.

Please see the full agenda listed below, as well as information on our speaker lineup:

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Cisco Product Quick Reference Guide

March 15, 2013 at 5:32 am PST

The 2013 Cisco Product Quick Reference Guide is now shipping, and you can order it right now on Cisco.com.

The 2013 guide provides an overview of the many Cisco products, services, and solutions for every part of your business. It’s all you need in one portable guide:  An easy-to-use reference that includes chapters on routing, switching, wireless, collaboration, security, data center, video and broadband cable, optical networking, network management, and much more.  Time-saving features include specifications, part numbers, and ordering information.

You can purchase your hard copy now at cisco.com/go/guide, and a super-convenient mobile app is coming soon.

 

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