In my previous blog post I discussed the format of GSX (Cisco’s annual global sales meeting) and tactics deployed to listen to, engage with, and motivate the audience. In this blog post I am going to dive into new approaches we took to enable peer networking and team appreciation.
Enabling meaningful networking and recognition for attendees at any event is challenging, but in the hybrid format of GSX, this task is exponentially harder. This year, a number of new tactics were deployed to address these challenges.
A new networking tool called ‘Make Connections’ was created exclusively for use at GSX. This tool was available on desktops and mobile devices. Using a variety of criteria such as market segment expertise, technology interests, job roles, and sales recognition status, attendees were able to control how they were found, as well as what they were looking for in a network connection. Once a match was made, attendees could add individuals to their personal network, chat with connections one-to-one, and make notes about the connection. After the event, attendees could download their network for reference and/or import it into a contact management tool such as Outlook. The response was very positive with a 6% increase in year over year “ease of networking” satisfaction score, and utilized by 57% of registered attendees during the event.
Although we have a robust sales recognition program, every year we hear from the winners and the audience at large that they would like to find a way to recognize the contributions their teams made to their success. So this year we decided to tackle the request head on and deployed a digital engagement called ‘Team Appreciation’. Read More »
It’s that time of year again when we recognize and celebrate the work of so many unsung heroes, the Community Managers. Community Manager Appreciation Day is celebrated globally on the 4th Monday of January and was started back in 2010 by Jeremiah Owyang.
I joined the Cisco Global Social Media team in March of last year and have had the pleasure to work with many of our community managers. A common strength that shines through with all our community managers without a doubt is their dedication.
It’s dedication from Anna Sui, Partner Community Manager that allows 81,000 partners to tap into the Partner Community every month. Anna manages over 100 thriving topic areas and has built an extensive community and subject matter expert network where partners can receive and share latest news, product and program updates.
The Cisco Collaboration Community team, made up of Laura Douglas, Denise Brittin, Lisa Marcyes and Kelli Glass, empowers technical IT audiences in the Collaboration Community to learn about collaboration technologies for businesses through peer and Cisco interactions. Direct daily contact with Cisco Collaboration leaders, product managers, services consultants, technical marketing and Cisco engineers through the forums provides visitors with expert information and trusted relationships. The community also offers Cisco customers the opportunity to become more hands-on in shaping the direction of Cisco Collaboration solutions by joining the Cisco Collaboration User Group (CUG). Over 8000 (and growing) CUG members participate in betas, 1-on-1 feedback sessions with product managers, and “sneak peak” pre-announce product briefings.
The Collaboration and Partner communities above are just two examples, yet I know there are many more fantastic examples at Cisco. I’d like to ask all our community managers to take a couple of moments on Monday and reflect back on the dedication they have shown during the previous year and for them to recognize the amazing job they have done. And feel free to share successes by commenting on this blog post.
For our newer community managers and community managers to-be, I’d like to highlight our recently published Cisco Communities Playbook. Although the process of building an online community can be daunting, the Playbook provides guidance around defining, developing and driving engagement within communities. The Playbook still makes a great read for our veteran Community Managers providing ideas that may not have been considered previously.
As I wrap up, I’d like to take this opportunity to thank ALL of our Community Managers for the amazing dedication they have shown and wish them every success as they continue to drive their communities forward. Happy Community Manager Appreciation Day and please do share how you’ll be celebrating.
Integrating Social Media Channels into Existing CRM Systems and Processes
The year is 2024, and you just walked into a department store to return a pair of jeans. As you enter the store, the near field communication (NFC) chip in your smartphone tells the store who you are because you have enabled the privacy settings to do so. The store knows you’re an active fan on Facebook. You’re even classified as one of their ambassadors. You’ve been identified as a frustrated customer after posting a comment on the company’s Wall about your brand new jeans being defective. One of the sales representatives receives an alert message that you’ve arrived, and she’s waiting for you in the jean section, holding a new pair of the same jeans, in your size, ready to make an exchange. The NFC chip in your phone has already confirmed your identity, reducing the need to show a receipt, credit card, or drivers license. You’re out the door with a new pair of jeans faster than you’re able to post a raving review on their Facebook wall, reclassifying you as an advocate in their CRM system.
“They replaced my busted jeans without even asking a question!”
OK, the year is not 2024, Cisco doesn’t sell jeans, and I’ve only been able to use NFC once in the year I’ve had it on my smartphone. But haven’t you wished that the company you just called already knew the past phone, email, even Facebook conversations you’ve had with them so that you didn’t need to explain yourself to them again and again? Isn’t your time valuable, shouldn’t all of their systems talk to each other to create a better, not worse experience for you? Read More »
I always enjoy Fast Company and Wired. But this month there’s something extra in both: You can make the Internet of Everything come alive using your smartphone or tablet, via a Cisco ad in the magazine, just like my colleague Jeanette is doing here with her phone:
You can do it, too:
1. First, get the app. If you don’t already have the newest version, download the Cisco app (available for iPhone, iPad and Android) from Cisco.com/app or from the Apple App Store or Google Play.
2. Next, go get the magazine. Grab the newest (February) editions of Wired or Fast Company. Inside you’ll find Cisco’s TOMORROW starts here ad. (If you can’t pick up a copy of the magazine, check out the experience and learn more about the Internet of Everything on the TOMORROW starts here web site. )
3. Start the app and touch the Wake up an Ad icon.