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Cisco Women and TechGirlsUK

May 13, 2013 at 11:00 am PST

A Twitter success story
Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  We soon formed a team of teachers, mentors, and more importantly, students: TechGirlsUK.  With the energetic support of the inimitable Heidi Rhodes, the girls made it to London.

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The Rolling Stones and Social Media

May 10, 2013 at 8:33 am PST

Live music is a very social experience. And, social media enables concerts to be experienced outside of the four walls of the concert hall.

I went to see the Rolling Stones in San Jose earlier this week. “How was the concert?” people asked me. My Response: “The most rocking concert put on by 70-year old rockers in the history of rock.”  This is a true statement, but it also belittles the staying power of the greatest rock and roll band of all time. (You can disagree or agree with me on the “greatest band” point in the comments section).

Rolling Stones: 1962 -- present
Sir Michael Philip “Mick” Jagger -- born 1943
Keith Richards -- born 1943
Ronald David “Ronnie” Wood -- born 1947
Charles Robert “Charlie” Watts -- born 1941
(a combined 200 years of rocking)

As I work in technology, I noticed a lot of technology during the concert.  There was a sea of people with smart phones taking photos or video of the concert (link to photo below) as well as people posting to Facebook and Twitter or texting during the concert. Yes, I was guilty of some of this as well.

It made me to think about the shared experience of live music. I had a blast at the concert, but if it were just me and the Rolling Stones it wouldn’t have been as much fun -- actually, that’s not true, that would be awesome, but stay with me here…we just want to share our experience with friends.  If they are right beside us, great. If they are half a state, a country or world away then that’s fine too -- social media allows us to do this.

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Social Media for Savvy Marketers Event: On Demand

April 25, 2013 at 1:05 pm PST

We want to thank you for your participation the Social Media for Savvy Marketers event last week!  All of the individual sessions presented last week are now available for viewing on demand:  http://cs.co/socialsavvy

SMSM Web Replay3

Jonathan Perelman, Buzzfeed: Driving Social into Business April 19, 2013

You can view any of the sessions from the 2-day event.  Please take a short event survey to provide your feedback.  If you haven’t previously registered for  Social Media for Savvy Marketers, you will need to complete a short registration form to view the replay.   You can also search our event hashtag #SocialSavvy and #CiscoSMT for conversations related to the event.

We encourage you to use the Cisco Global Events Mobile app as a companion (second screen!) when watching the videos.  You can download or access the mobile app here:  http://ddut.ch/savvy. We value your feedback, so please make sure to rate the sessions you viewed within the app.

We would love to hear from you!  Which sessions did you like?

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Social Media Mini Stories from Around Cisco #SocialSavvy #CiscoSMT

April 24, 2013 at 8:04 pm PST

Thanks to everyone who attended the Social Media for Savvy Marketers conference last week – in person or virtually. We received some questions about the slides that were displayed in the Social Media Training simulation area. The examples shown in the rotation were mini stories from around Cisco, ranging from integrating social media into the lead funnel to engaging senior leadership. In case you’d like to see them again, here are the mini cases:

Social Media Mini Case Studies from Around Cisco from Petra Neiger

If you have any cool use cases, feel free to share them in the Comments box below (please no vendor/agency pitches). Thanks!

5 Tips to Becoming a “Savvy” Social Media Marketer

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B and B2C brands are using social. When else can you hear from industry experts on the hottest trends in social media and learn best practices to leverage for your next social media campaign? If you missed out on this thought provoking event, below are my takeaways from the event.

savvy event picture 2        savvy event picture 1

5 Tips to Becoming a “Savvy” Social Media Marketer:

Tip #1: A Social Business Starts with your Executives: According to a social media statistic from eMarketer, “82% of employees say they trust a company more when CEO and leadership teams are involved in social.” Jeanette Gibson, Senior Director, Global Social Media Marketing at Cisco, shared that Cisco placed a monitor including a Twitter feed outside of CEO John Chamber’s office, showing the importance of the customer conversation. This was the first step Cisco made in transforming to a social business.  Additionally, Gibson noted, “Help your business to be S.O.C.I.A.L.: Scalable, Open, Consistent, Intuitive, Active, and Limitless”, showcasing the social conversation highlights of what is being said about your brand. The conversation is happening across channels and brands shouldn’t miss out.

Tip #2: Listening is the First Step of a Social Strategy: At each stage of a social media strategy, listening is critical. Before jumping into any conversation, we must pay attention to what is being said and then engage accordingly with that particular audience.  LaSandra Brill, Manager, Global Social Media Marketing at Cisco, shared the significance of listening as she discussed the importance of Social CRM. Brill noted that “85% of Tech buyers engage in some form of social activity.” Listening to what your customers are saying and are interested in allows for targeted offers to be sent to customers increasing the propensity to buy. Note: be sure to be clever vs. creepy with the targeted offers.

Tip #3: Content is King and Distribution is Queen: Creating good “snackable” content is critical to increasing the reach of the conversation. Video is quickly becoming the next generation of content as it is fun and engaging.  Matt Rozen, Group Manager Corporate Social Media of Adobe, shared his thoughts, “the best part of video is the measurable traffic. Video was just 10% of impressions, but drove 50% of site visits.” Content can engage an audience and keep them active in the conversation. On day two of the event, James Gross, Co-Founder of Percolate, advised “If we reshape how we create content, we will shift from renting audience to owning it.” Ultimately, I think Jonathan Perelman, VP Agency Strategy & Industry Development at Buzzfeed, summed up the idea of content most eloquently, “Content is King and distribution is queen.” Create great content and then let your fans share it. Once you have this great content, don’t forget to integrate search: include keywords, hashtags, and tagging!

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