Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future, the scenarios help build our understanding of possible […]
The Future of Media: Four Key Drivers Altering an Industry
Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models. Today, multiple factors are tearing at the fabric of those...