hyper-relevance

When Clicks Meet Bricks: the Future of the Retail Store

3 min read

Today’s retailers face a hard truth: their customers have embraced digital technologies faster than they have. But I believe that retailers have an opportunity to elevate the shopping experience in...

March 12, 2015

EXECUTIVE PLATFORM

IoE Can Help Banks Restore Trust and Close the Value Gap with Customers

2 min read

“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today....

February 25, 2015

DIGITAL TRANSFORMATION

Real-Time Analytics Can Make the “Last Checkout Line” a Reality—and Drive Bottom-Line Gains for Retailers

3 min read

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines. Cisco’s new […]

February 24, 2015

EXECUTIVE PLATFORM

In Emerging and Developed Markets Alike, Banking Customers Demand IoE-Driven Services

2 min read

Around the world, banking customers express similar frustrations: they believe the value they receive from their banks is declining, at a time when their trust in those banks already has...

February 19, 2015

EXECUTIVE PLATFORM

IoE Can Help Banks Regain Customer Trust by Delivering Better Advice and Mobile Services

3 min read

In years past, a visit to the neighborhood bank branch often featured face-to-face meetings with a trusted advisor who would guide customers through their most challenging financial journeys — often...

February 19, 2015

FINANCIAL SERVICES

The Advice Advantage: How Banks Can Close the ‘Value Gap’ and Regain Customer Trust

2 min read

Today’s banking consumers are used to experiences that reflect their likes, dislikes, past histories, and even their future plans. But not always from their banks. These kinds of interactions are...

January 20, 2015

DIGITAL TRANSFORMATION

The Hyper-Relevant Retailer: From Dark Assets to Dynamic Processes

3 min read

As I was walking the aisles at the National Retail Federation “Big Show” in New York last week, I was impressed with the myriad of connected, smart solutions now available to retailers. Augmented reality, data analytics, video-enabled in-store robots and warehouse drones, you name it, it was there. I’m just as dazzled as everyone else […]

January 15, 2015

EXECUTIVE PLATFORM

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...