The origins of the telecommunications service provider industry evoke thoughts of stable, even staid, providers of commodity communication services. Not that long ago, it was not very easy to distinguish service provider A from B, C and D.

My how times have changed.

At this week’s Mobile World Congress, transition and change is the name of the game. IoT, 5G and cloud are heard ringing through the halls of the Fira Gran Via in Barcelona as service providers look to make the right bets to position themselves for future growth.

We’re very pleased that many of the world’s forward-thinking service providers are making bets with Cisco this week, as we announce customer wins with the likes of AT&T, Verizon, Deutsche Telekom, Orange, Telstra, Vodafone Germany, Vodafone Portugal, Telefonica, SK Telecom and more.


Cisco’s strategy is to enable service providers to drive profitable business outcomes in a digital world. At MWC, we’re making several announcements that highlight our commitment to help service providers transform their businesses, so they can enhance agility, increase revenue, reduce OpEx, and mitigate risk.


Doug Webster

Vice President