By Hanh Tu, Vice President, Great Chinahanh tu

CCBN (China Content and Broadcasting Network), the biggest cable industry trade show in Asia is happening between March 20-22, 2014 in Beijing, China. Cisco will be showcasing many cutting edge innovations around cloud, mobility and video to our customers and partners at the show.

As we enter the Internet of Everything era, service providers and media companies face challenges in finding better models to monetize the video ecosystems. For example, MSOs need to identify ways to benefit more from the booming internet video service delivery models, or be left behind.  Cisco understands and embraces the customers’ challenges, and moves together to turn them into opportunities and innovations. Customers and partners will be able to experience these innovations in CCBN, such as the SDB (Software Defined Box) solution and C-DOCSIS remote PHY based network.  SDB is an innovation based on traditional video delivery but highly leverages the power of cloud computing, latest encoding technologies and intelligent network platform. It is a low-cost, disruptive cable-based solution with application in smart homes including education and possibly digital gaming and healthcare, all based on cable’s native strengths. It includes digital video streaming and a traditional set-top-box, but uses a completely redefined end-to-end software architecture model. Customers and partners will be able to experience live demo of SDB solutions that Cisco  developed together with our strategic customers.

Cisco will demonstrate how different cloud based models transform video experiences, resulting in a higher Quality of Experience (QoE) to end-user and better ROI to MSOs. As well, Cisco will be introducing mobility to cable operators, highlighting Cable Wi-Fi solutions to MSOs that allow them to build the smart and connected communities, and change the way people work, live, play and learn.

Please join us at the Cisco booth 2202 located in hall 2. You can also contact Cisco sales representatives to schedule private visits to experience our exclusive demos at the Radisson Blu Hotel which is about 10 minutes by walk from our booth.


David Yates

as Director of Service Provider Video Marketing at Cisco