Be sure to check out Blair Christie’s new blog on winning consumer trust! She discusses how a new Cisco study shows that shoppers are looking for efficiency, engagement, and savings from the store. For example:
- 77 percent of respondents said they would be “somewhat” or “very likely” to use a solution to optimize the checkout process.
- 79 percent indicated a willingness to take advantage of in-store offers provided via digital signage
- 73 percent said they’d like to receive special offers through augmented-reality solutions
- 57 percent indicated a desire to learn more about products in the store by using augmented-reality capabilities
Learn more about this exciting study!
That finding by Christie really makes a lot of sense. In todays day and age it does seem antiquated standing in line to pay the shop for patronising their business! Its an extremely irritating experience to go to a shop and after rummaging through lots of shelves find out that the product is either out of stock or discontinued. Technology and Smart netwroking is the order of the day to make shopping a better and superior experience for sure!