Cisco has been delivering services to our customers for over 30 years. As part of the Services organization for nearly two decades, I’ve had the opportunity to help Cisco evolve with every major technology transition and global economic inflection point. Along the way, my focus has always been on customers, paying attention to what they expected and needed to help them achieve their business goals.

Today, I regularly speak to customers about their plans to harness the benefits of digital technology to improve experiences, optimize, grow, or show the world something new. During these touchpoints, two things always ring true for them: 1) technology is getting more complex by the day; and 2) they need to source outside expertise and talent to help them utilize technology to evolve and achieve outcomes.

To help deal with both issues, the vast majority of enterprises—75% according to IDC—will use third party services to optimize technology and bridge talent gaps. This is the case whether they’re working towards improving OPEX, strengthening cybersecurity postures, or developing groundbreaking products or services.

Whatever the business goals, organizations need to be clear about why they should invest in any service, how to best work with third party service providers, and, most importantly, what their returns will be when they do decide to invest.

Cisco has a great new resource to help you optimize this partnership. It’s an eBook titled “Your future, faster” that will help you understand key things to look for from your services partners as you embark on the next phase of your digital transformation. It draws on research data to explain why now is the time to act, and gives you real customer examples of the kinds of results you could see.

Check it out and let us know what you think because, as always, we’re listening.


Curt Hill

Senior Vice President

Customer Assurance