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Storage 101

Less than a year ago, October 29th 2013, Cisco acquired Whiptail {http://newsroom.cisco.com/release/1279074}, a high performance scalable solid-state memory system. Shortly after its acquisition, the product lines were renamed UCS Invicta.

The idea behind UCS Invicta and its market positioning is application acceleration. This is not to be considered a traditional storage but instead a solution to enhance application performance. In fact, Cisco has made it quite clear that they have no plan to target the traditional storage market:

“This acquisition is really about the server market. It’s a significant opportunity, but distinct from the portion of the market served by traditional stand-alone storage systems. As a result, our continued engagements with NetApp on FlexPod, EMC on VSPEX and VCE on Vblock will not change. We have no current plans to expand into the broad based, traditional storage market.”

Now, just as it happened in 1998 when Cisco got into the VoIP market, and then in 2009 when it got into the server market, we need to learn a new lingo and we need to understand the pains of that market.

In this blog series, I’ll be covering some of the lingo, highlighting some of the pains the users have and describing what UCS Invicta brings to the table. Learn more here.



Authors

William Caban-Babilonia

Senior Cloud Architect

Cisco Champion