I am not a big moviegoer, but one of fun parts of going to the movies for most people is seeing the previews of coming attractions. Everyone wants to see the exciting new movie trailers to help decide if they want to go. I also remember when I was a kid one the highlights in the summer break from school was to watch pilot TV episodes to get a preview into the new television series coming in the fall. Getting a preview is fun, but getting a preview can take on more importance when it is about your profession or career.

Most people have a natural desire to look around the corner to see what’s new and what’s coming – whether it is in technology, art, fashion, cars, business, careers, or music. Every profession has conferences, bloggers and webinars where communities of interest can learn about the latest information they need to stay up-to-date and relevant. As a further illustration of this, I was reading an online article about unusual conferences and events. One of the unusual conferences that was highlighted was  the Vent Haven International Ventriloquist ConVENTion. Clearly even ventriloquists need to stay current. With workshop titles such as “Extending the Life of Your Soft Puppet” and “Hard Figure Care and Repair,” I think this is a memorable example of how in any profession there are many opportunities for continuous learning so you can stay ahead of the other “dummies” (Sorry – I couldn’t stop myself).

As a member of the Partner Digital Transformation and Industries team, we also want you to sell more and differentiate yourself from your competitors. This is why we want to give you a preview of the upcoming schedule for the Partner Industry Webinar Series. We started this webinar series over a year ago as a bi-weekly event. It is now weekly and the audience keeps growing – we’ve had thousands of viewers and downloads.

Recently we changed the name of series (formerly the Digital Transformation Webinar Series) to better highlight that digital transformation is based on the needs of the customer and their industry. Though the name is a little different the guiding objective of the series is still the same: We want to empower salespeople to connect IT and Line of Business (LOB) buyers to grow the Cisco business in their accounts.

We empower you to sell more by coaching you to sell Cisco technology with an “industry lens.” We give you that “industry lens” for your sales conversations by sharing LOB buyers top of mind concerns, discussing industry trends, and guiding you to make the connection between IT and business outcomes. As we have in the past, we will also introduce you to new Independent Software, Hardware, and Digital System Integrator Partners who can help you accelerate business conversations with your customers.

That’s the teaser – now let’s look at the upcoming schedule.

Industry Topic Date & Time
Utilities The Future of Utilities August 9, 2018
Media Cisco Media Blueprint August 16, 2018
All Industries Horizontal Solutions and Devnet August 30, 2018
Education Empowering education with video in classrooms September 6, 2018
Manufacturing The power of Connected Machines September 13, 2018
Cities Partner with Cities to Enhance Security September 20, 2018
Retail The Digital Store September 27, 2018
Transportation Transportation, an industry in flux October 4, 2018
All Industries Winning with key Industry Sales Enablement Resources October 11, 2018
Healthcare Transforming healthcare with extended care October 18, 2018
Sports The Connected Stadium: a venue ready for the future October 25, 2018

As you can see, we have a lot of exciting topics across many industries. If this is the first time you are hearing about the Industry Webinars Series you can go to Industry Transformation Partner Guide, and watch from your pick of recent industry webinars via the webinar tab. The guide also includes links to addition resources that help you sell the latest Cisco technology, such as Industry Quick Selling Guides and our recent AI @ Cisco Day in the Partner Guide.

We look forward to having you join us for the fall webinar series beginning on August 9th, 2018 when we discuss The Future of Utilities. Until then, please check out all the resources in the Industry Transformation Partner Guide and feel free to send us an email to partnerguidesupport@cisco.com to be added to the invitee list when the new webinar series invitation comes out.


Paul Buehler

Senior Business Development Manager, Strategy, Planning and Programs

Global Partner Organization, Digital Transformation and Industries