The holiday season is upon us! It’s that time of the year for trying to painstakingly think of the perfect gift. Don’t get stuck gifting your customers with the proverbial firewall “fruit cake”.

Here’s an idea: Gift your customers a modern firewall that will lay the foundation for a secure network. It easily integrates, so they can maximize their investments, and you can increase your profits.

Security threats are frightful

Our next-generation firewall (NGFW) portfolio means better protection for your customer’s network against an increasingly evolving and complex set of threats.

With Cisco, your customers are investing in a security foundation that is both agile and integrated, leading to the strongest security posture available today (and tomorrow). Our NGFWs use superior threat intelligence, delivered by our Cisco Talos team, to automatically prevent breaches and stop attacks in their tracks. Your customers also get better visibility and can automate operations—saving them time and simplifying their experience.

We have customizable options to meet your customer’s specific needs, whether they are a small to medium-sized business, or a large enterprise with flexible deployment and management options.

Our Firepower 1000 series, for example, is a great option for your small business customers and branch offices. It delivers superior security with improved performance at a great value. Position any of our Cisco NGFW appliances as part of our Cisco Threat Defense Solution Bundle, and get the value of additional discounts—while providing your customers with a comprehensive security solution.

Customers have software management options like Cisco Defense Orchestrator (CDO) to manage their security policies simply and consistently through the cloud. They can also take advantage of Cisco Threat Response, a free tool to automate integrations across select Cisco Security products, including Cisco NGFW, Umbrella, AMP for Endpoints, and Email Security to name a few. Your customers can try CDO and Cisco Threat Response for free.

But our firewall is delightful

Our existing customers and industry experts also have some great things to say about our firewalls. Back in September, Gartner named Cisco a Leader in the 2019 Magic Quadrant for Network Firewalls for the second year in a row.

You can check out real, unbiased customer reviews of our Cisco ASA and Cisco Firepower NGFW on IT Central Station. Paul C., a Security Architect who uses Cisco Firepower at a communications service provider with over 10,000 employees, noted, “Firepower Threat Defense (FTD)’s ability to provide visibility into threats is very good, if the traffic is clear.” He added, “You can stop new threats very quickly because you can get the threat intelligence deployed to all your IPSs in less than two hours. Cisco works closely with Talos and anything that Talos finds is provided in the threat intelligence of the FTDs if you have the license.”

And in case you didn’t know…

We have a great partner program that will put some extra cash in your stocking this holiday season!

We have a limited time Partner Deal Registration promotion called Ignite the Firewall that will take your partner profitability to unprecedented levels—whether you are selling new, migrating, or refreshing your customers to the latest Cisco Next-Generation Firewalls. This limited time offer expires soon, so learn more here.

Need help with your firewall or migration deals?  Reach out to our Partner Help Desk for free 24×5 support. We also have new marketing resources on Marketing Velocity Central for your marketing team to leverage.

With Cisco NGFW, your customers are investing in a security foundation that is both agile and integrated— giving you an opportunity to position additional Cisco security products for a layered platform-based approach. Now that’s a gift you’ll actually want this holiday season!

Visit Cisco.com/go/NGFW to learn more about how Cisco NGFW can help secure your customers and their organizations.

2019 Gartner Magic Quadrant for Network Firewalls, Rajpreet Kaur, Adam Hils, Jeremy D’Hoinne, John Watts, September 17, 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Steve Benvenuto

Sr. Director, Business Development

Worldwide Partner Organization