As a company that prioritizes partnerships, Cisco and our partners recognize that our customers are increasingly seeking experts who can guide them in acquiring outcomes and experiences through advanced technology. This has intensified the need for our traditional VAR/Resellers to transition into providing managed services to better meet their customers’ needs, strengthen relationships with current customers, attract new ones, increase revenue, and improve profitability.

According to the 23rd Annual Worldwide Partner Profitability Study by Global Touch, commissioned by Cisco Global Partner & Route to Market Sales, managed service provider (MSP) margins were found to be four times higher than traditional reselling margins. Additionally, MSP partners reported a 35% average increase in revenue, while partners who only resell technology reported an 8% decrease in revenue. As a result, one in three of our partners said that transitioning to offering managed services is a top priority. Many existing Cisco VAR/Resellers see becoming a managed service provider as a crucial opportunity to grow and transform their businesses.

MSP partners use Cisco’s top-of-the-line hardware, software, and APIs in combination with their own services, such as installation and deployment, proactive administration, monitoring and support, and outcome management. As partners advance in their managed services journey, their offerings become more sophisticated, resulting in increased value for their customers and higher margins on deals.

Cisco dedicates resources to assist partners in transitioning to managed services

To support our partners in transitioning to higher-value managed services, Cisco is enhancing its partner-led sales approach. We have tripled the number of Cisco resources available to assist partners on a local level. We are introducing products that partners can provide as a service across five main areas: Collaboration, Networking (LAN and WAN), Security, Full Stack Availability, and Datacenter. Our current managed service partners already offer over 2,500 services incorporating Cisco technologies. Many of these can be found in our offer catalog.

Registered Partners

Attend our presentation session at Cisco Live Amsterdam during our Partner Day presentation on Monday 6th February, featuring Alexandra Zagury, VP of Partner Managed and as-a-Service Sales, and Kunal Kaul, Director of Partner Sales in EMEA. They will discuss our partner strategy, the managed services opportunity, and how we can help them accelerate their success.

Customers and Partners

Visit us at Booth E06 for an interactive demo of innovative partner managed-ready offers, daily deep dive tech sessions, and hear about how Cisco partners are helping customers accelerate their digital transformation.

Register and attend one of our Breakout and PSO Sessions: 


Ready to get started or have additional questions?

Reach out to us at PartnerManagedServices@cisco.com


We’d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!

Cisco Partners Facebook  |  @CiscoPartners Twitter  |  Cisco Partners LinkedIn


Sergio Bergano

Leader, Partner Sales Business Development

Managed Services