Your Managed Services opportunity with Cisco is exploding, with a total addressable market of $161 Billion by 2027. Within that, the SMB segment is growing 1.6 times faster than other segments. However, you may not realize how quickly and easily we can help you capture more of this market. Here’s how the Cisco Partner Program and incentives help:

  • Differentiate yourself from your competition by earning more Cisco Powered Services Specializations and pave your way to Gold-level advantages.
  • Use your market development funds for business development, demand generation, funding headcount, and internal training.
  • Leverage ready-made marketing kits and templates and get access to experts to help you grow your business.
  • Earn greater pricing incentives and discounts that help you reach your revenue goals faster. Cisco continuously updates and adds marketing resources, so you can maximize your earning potential as your sales grow.

Growth drivers

Customers want speed and flexibility when achieving their targeted business outcomes, and with managed services as part of your value proposition, you can deliver both. Organizations across all industries face a common set of business challenges: lean IT staffs in complex IT environments, IT skills gaps, and a lack of resources needed to manage, optimize, and automate their networks. On top of that, security issues can arise when policies do not encompass both on-prem and cloud environments. Often, traditional on-prem consumption models do not align with cloud solutions and marketplaces. As a managed service provider, you can close these gaps, address your customer’s business challenges, and help them achieve their goals.

Greater Together

By working together closely and partnering to create unrivaled value for customers around their needs, we can capture more managed services opportunities. Building on Cisco’s industry-leading platforms and technologies like Cisco Powered Services, you can create and deliver your own innovations that help customers accomplish their specific business outcomes. We can achieve more innovation faster than ever across platforms, networking, security, collaboration, and optimized applications. Together we have a unique advantage, the ability to serve customers of every size and industry segment solving their biggest technology challenges.

Create marketplace differentiation with Cisco

With Cisco Powered Services specializations, you can elevate your organization above your competition. These recognized technology credentials help you build greater demand for your services and win new customers. They showcase your ability to build, provision, manage, and support managed services using industry-leading Cisco technologies that deliver the business outcomes your customers need. Grow your organization’s skills efficiently by building repeatable and scalable managed services. In addition, Cisco Powered Services give you:

  • Proven blueprints: Validate your competency in areas including Power Hybrid Work, Secure the Enterprise, Transform Infrastructure, and Reimagine Applications.
  • Quicker path to advancement: Meet specialization training requirements with up to 40 percent cost reductions. Role-share using CCIEs and CCNPs helps you meet Provider-level requirements faster.
  • Showcase capabilities: Once you achieve these specializations, you gain access to industry-recognized logos and exclusive go-to-market resources to build successful solutions and services for Managed SD-WAN, Meraki, SASE, FSO, and many more.
  • Sales acceleration: Expand your Cisco Powered Services portfolio and earn greater rewards within the Provider role, including exclusive upfront discounts and market development funds.

New resources available

You don’t need a large marketing team to reach current and potential customers. Cisco provides a variety of marketing materials and creative assets to help you highlight your unique capabilities. These ready-made materials will help you build targeted campaigns quicker and reach your customers faster. Newly added assets within Marketing Velocity Learning include a video and a companion guide with step-by-step guidance to help you grow your managed services business more quickly.


Showcase your managed service expertise!


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Marc Surplus

Vice President, Partner Strategy & Programs

Global Partner Sales