We place great value in our partner relationships. And since our inception of the Cisco Value Incentive Program (VIP), we’ve invested billions of dollars to help partners like you increase your return on your Cisco investment and boost your profitability.

VIP 21 is available to all of our Cisco specialized, certified, and Authorized Technology Partners (ATP) who promote the adoption of Cisco architectures (Borderless Networks, Collaboration, Data Center, Cloud and Managed Services, and Express) within the current six month program period.

Take a look at the new ways our 21st VIP offering allows you to reap even greater rewards around key industry trends. Be sure to also check out our handy VIP 21 infographic at the end of this post to get a snapshot of the program, key updates, and enrollment information.  

Capitalize on New Revenue Opportunities
The power and effectiveness of VIP is in its ongoing evolution. Here are some of the new track and sub-track revenue opportunities for VIP 21:

  • Cloud and Managed Services (CMS) Track: Expands VIP and integrates Cisco Powered payments
  • Express Collaboration VIP Sub-Track: Rewards partners with enhanced profitability for selling Cisco’s midmarket collaboration solutions
  • Content Security Sub-Track is targeted for partners who want to take advantage of both email and web security products
  • Cisco TelePresence: Increased focus, specifically on AV Integrator products

As in the past, we’ve updated Product SKU lists to ensure we reward partners for selling the most current solutions. We’ve also revamped all VIP collateral to reflect changes and additions to the program, including the Rules, Playbook, FAQs, SKUs, and the VIP presentation.

Take Advantage of VIP 21 Today
Go to the Partner Program Enrollment (PPE) Tool to enroll between January 27 and March 8, 2013. VIP 21-eligible SKUs are now available. Once you’re on the VIP 21 site, be sure to use the product matrixes in the VIP Partner Playbook to maximize your VIP payments.

NOTE: Previously enrolled partners are automatically enrolled into VIP 21. CMS track partners, however, need to enroll. If you want to be removed from a track that you were previously enrolled in, please submit a case to the Partner Relationship Team (PRT).

Thank you in advance for participating in Cisco’s VIP program—the industry’s most successful partner profitability program. We value your partnership!

What do you think about the latest additions and enhancements to VIP? Share your feedback below.



Robb Berger


Worldwide Partner Incentives