Partner IoT practices are growing substantially as IoT TAM increases Q/Q and Y/Y.  The TAM for Industrial routing alone is over $1.5 Billion.  The worldwide 5G and LTE router/gateway revenue over the next 5 years is expected to grow at 29% CAGR according to IDC.

Cisco is focused on partner capabilities: developing skills within their sales and engineering teams, winning against the competition, educating customers about the IoT digital transformation, and growing incremental revenues.

Partners are becoming more confident about the positioning of Cisco technologies, helping customers secure their IT and OT infrastructures with industry-leading solutions (see Cisco named a leader in The Forrester Wave™: ICS Security) like Cisco CyberVision to actively monitor for threats.  As well as proactively addressing scale and automation requirements through context visibility and policy management.

Key to partners developing sustainable IoT practices are comprehensive Cisco customer use-case models that provide the framework for deploying scalable, secure, and repeatable full-stack solutions.

To equip Cisco partners to develop strong IoT practices, and to challenge competitor industrial networking products/technologies, Cisco has two new tools to take your IoT practice to a new level:

1. Industrial Connectivity Competitive Takeout:
This campaign was designed to help partners accelerate even more and capture the IoT multibillion market opportunity growing at 15% annually. The New Industrial Routing Portfolio (Unite your Edge – announced in June) gives partners another differentiator to capture more market share and win more deals. Check out the resources including the incentives here.

Objective: Disrupt the top 3 competitors in the market (Ericsson/Cradlepoint, Sierra Wireless, Digi) to gain share. Target Audience: Existing Cisco partners (1T, 2T), OTVAR’s, resellers, SI’s, Design-In and distributors, New non-Cisco accounts. Solution Focus: Industrial Routers: IR1101 and IR1800 with FirstNet, 5G and other modules, Industrial Router/Industrial Operations Director bundle.

2. IoT Advantage Training (Black Belt Stage 2) on Black Belt Academy:
This popular live instructor-led training has been converted to on-demand to help partners build their AM and SE skills to meet their requirements.

Objective: The stage 2 learning map is the pathway to elevate from IoT Specialization to IoT Advantage Specialization status, which will help you unlock more opportunities. Cisco IoT stage 2 training is now available at the Cisco Black Belt Academy on SalesConnect. You can also access it from the IoT Partner Success Guide.

With this new self-paced learning experience, you will gain the confidence to close more IoT deals and take your sales strategies to the next level. The Black Belt learning maps go deeper into use-cases, verticals, product information and sales pitches. You can also learn about other new technologies, including Cisco Industrial Routers, Industrial Asset Vision, and IoT Operations Dashboard.

Take advantage of our limited-time promotions on IoT products: Industrial Networking (Catalyst IE switches, routers, wireless products), Cisco Ultra-reliable Wireless Backhaul (CURWB), Cisco Cyber Vision, Cisco DNA Center licenses for IoT networking products. Help your customers extend their indoor network to outdoor and industrial settings, such as outdoor campus, intersections and roadways, warehouses and manufacturing, with great discounts. Use your existing networking selling skills and customer relationships to get started now.

View the Cisco IoT Offers presentation to learn more.

Check out more Cisco IoT Solutions here.

Good selling!


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Jad Peterson

Senior Business Development Manager - GPO

Digital Transformation & IoT - Manufacturing