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It’s a massive understatement to say the way our customers work has changed. The constant evolution of security threats, transition to the cloud, and ability to work from anywhere is driving customers to re-examine their security needs and structure.

Traditional security practices, where employees and data are confined to a brick-and-mortar facility, can no longer keep up. As a Cisco partner, your opportunity is to help customers refresh their firewall with Cisco’s latest firewall solutions, to support their evolving business needs.

Time to Knock Down Some Walls

The firewall has long been considered a critical element to our customer’s security investments and posture. Now, customers need to move beyond the dated concept of a single firewall perimeter and embrace a new model.

Let’s empower our customers to reimagine the firewall as their foundation to enforce robust security everywhere they need it.  Cisco Secure Firewall delivers world-class security controls everywhere with consistent visibility, policy harmonization, and unified management.  What’s more, the latest generation of Cisco Secure Firewalls give your customers the deepest set of integrations between core networking functions and network security, making the network a logical extension of their firewall solution.

Building Confidence

I’m excited to share that we were named a leader in the The Forrester Wave™: Enterprise Firewalls, Q3 2020.

This recent accolade re-enforces our stance that when our customers integrate their firewall with other security technologies the outcome is enhanced visibility, automation, more robust defenses, and improved threat efficacy. As our customers are looking to adopt a more progressive firewalling strategy, they need these capabilities to be successful.

Fuel Your Business Growth

There is a massive firewall refresh opportunity – to the sum of $2B – for our partners to team with Cisco and grow their security business. You can upgrade customers to a Cisco Secure Firewall that offers world-class security controls everywhere with consistent visibility, policy harmonization, and unified management. Some of our largest partners have already seen huge success, but there is still plenty of market left to capture.

You can also enhance your profitability by taking the advantage of Cisco’s Security Deal Registration Program. Using these programs and promotions, you can increase your upfront discounts. And, as part of Cisco SecureX, Cisco Secure Firewall helps your customers confidently secure their business with an open, integrated platform.

You can learn more about SecureX and how it can help you to retire more quota on September 23 at our  SecureX Activate – Partner Insights Forum.
During the event you will hear from Cisco sales leaders and your peers about how to grow your business with Cisco Secure.
Register to reserve your spot for our event today.

 



Authors

Frank Lento

Sr. Director, Global Security Sales, Partnerships & Ecosystems

Global Security Sales Organization