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The future of the retail industry is rapidly evolving, driven by consumer demands for experiences that are both convenient and deeply personalized, seamlessly integrated into their diverse lifestyles. To deliver this smooth, secure, and truly omni-channel retail journey, businesses face the critical challenge of integrating their entire value chain, from procurement to post-sale support.

The fundamental catalyst for this streamlined and cohesive retail model is a powerful combination of cutting-edge technology and insightful data, underpinned by robust AI infrastructure. By leveraging these advanced tools, retailers can not only enhance their operations but also deliver a superior, AI-powered customer experience.

NRF (National Retail Federation) is Retail’s Big Show, happening in New York City, January 11 – 13, 2026. This year’s theme, “Welcome to the next now,” perfectly encapsulates the transformative shift Cisco is enabling in retail. There’s no better venue to showcase how our technology is influencing our customers’ futures.

Cisco in Retail: AI-ready infrastructure for the future of retail

At Cisco, we are committed to assisting retailers in realizing their full market potential by bridging gaps through our comprehensive and powerful technology portfolio, which forms the backbone of modern AI infrastructure. Our efforts are more significant than ever as we strive to make a meaningful impact, helping retailers transform their operations and enhance their customer interactions with AI-driven insights and automation. By deploying innovative solutions that provide the necessary foundation for AI, we empower retailers to adapt to new challenges and seize opportunities, ensuring they remain at the forefront of the industry.

This year at NRF, we’ll demonstrate how Cisco is providing AI-ready infrastructure for the future of retail and delivering the secure, scalable infrastructure essential for AI deployment. At our booth you will be able to see our Cisco Store retail technology in action featuring solutions from Splunk, Webex and the newly unveiled Cisco Unified Edge. Plus, you can and attend over fifty in-booth theater sessions highlighting both the full breadth of Cisco’s portfolio in retail and our vast partner ecosystem.

Here’s what you need to do and what you need to know regarding Cisco at NRF 2026:

  1. We want to see you there! So, register for NRF! You can explore our microsite for the latest information.
  2. Join the conversation and visit Cisco at our NRF Booth #5829 to check out what’s possible for your retail business
  3. Our team is available for onsite meetings to help discuss your specific business needs. Contact your sales representative to schedule a meeting with us.

 

See you in New York!

Authors

Bryan Bedford

Global Industry Director: Retail, Hospitality, Sports, Media and Entertainment

US Commercial Sales