Sometimes when the essence of something is so eloquently captured, there’s no need to say it any differently. That’s how I felt when I read Gartner’s latest Magic Quadrant for Group Video Systems report. In it, we feel Gartner confirms Cisco’s position as an established leader in the group video systems market who offers “a clear and differentiated set of devices, with form factors now available for virtually any meeting space.”
I have a theory on how we achieved a “clear and differentiated” product set – by finding the sweet spot between feature innovation, beautiful design, ease of use and deployment, and cost effectiveness. Concurrently, we’ve enhanced our infrastructure to make multiparty conferencing easier and more affordable. And we’re continuing our work to enable video interoperability in the cloud, especially with Cisco Collaboration Meeting Rooms. These are the hallmarks of our current portfolio and instrumental in our ability to gain market traction in large-scale deployments.
But beyond strengthening our own competitive position, I believe our strategy – bringing to market video solutions at the right quality and value – helped to encourage video adoption and growth for the industry overall. As we reported last quarter (FYQ3), we saw a 60 percent year-over-year unit growth. This is in share gained and also market expansion. That’s great news for Cisco, but it also serves as a good bellwether for the video market as a whole. The appetite for visual communications is clearly growing, and that’s good news for everyone.
What we’re seeing in Gartner’s most recent report has also been validated to me over the past 18 months since we’ve refreshed our entire video endpoint portfolio. Customer feedback has been overwhelmingly positive about the design, capabilities and direction of our product portfolio. So, between these two points of validation, it feels really good to know we’re delivering products that are having a positive impact on the market.
Let me know how our video products have positively impacted your work life – especially in clear and differentiated ways.
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For me, it’s the accessibility of video that has me using it more and more. I have video endpoints at Cisco and my home office. I have video through Jabber on my laptop and mobile phone. Throughout the course of doing business I use video on all of these devices. More so, if I’m in another building such as 10 with its’ newly renovated workspace. I can grab a video enabled meeting room or APR with the simple flash of a QR code. When my call is complete, I release the room and go about my business. It’s that simplicity and availability of video that makes it a part of how we communicate. The experience of video versus non-video communications, well that’s to much good stuff to get into here.
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John Gaudin: Marketing Manager for Enterprise Collaboration at Cisco. He also lives in a World Of Make Believe.
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