Cisco SX10 Gains New Video Fans

October 29, 2015 - 8 Comments

When a product does exactly what it promises and more, it can develop almost a cult following. Think iPhone, 3 Series, red soles. You almost don’t need the company brand to know what I’m talking about.

OK, so maybe the Cisco SX10 doesn’t quite stir the same emotions as a sleek BMW or a pair of Christian Louboutin shoes. But I can tell you that people are buying into the promise we made when we launched this entry-level video conferencing solution:  “High quality, simplicity, and affordability come together to create a practical and powerful business class solution for video ubiquity – all at about the price of a PC.”

Over the past 18 months since we launched the SX10, customers have validated our product positioning with their wallets and their feedback. But we know we’ve hit a home run when some of our toughest critics also agree. Take for example, the recent independent review from Wainhouse Research: Evaluation of the Cisco TelePresence SX10 Quick Set Group Conferencing System.” It is testament to the strength of our design and engineering teams that the review aligns with our product promise.

I’ve pulled out some of the report’s key findings against the SX10 positioning, which not-surprisingly, is also what we’ve been hearing from customers. 

Excerpts from the Wainhouse report:

  • Affordability:  “It is not just the SX10’s low cost that makes it interesting … low cost doesn’t mean a loss of manageability.”
  • Experience: “Without exception, the SX10-powered call experience was very strong … sometimes far better, than that of competing systems – many with much higher price tags.”
  • Ease of use: “… the SX10’s UI is almost identical to the UI on the SX20 and SX80 systems, the MX-series systems … The result is a simplified and consistent user experience.”
  • Design:  “… the SX10 is based on an advanced industrial design. The WR test team was impressed by the careful attention to detail on the unit.”
  • Installation: “Such creative workflows not only reduce installation cost, but also enable the use of less experienced / trained staff.”

So if you are in search of a great, entry-level video solution and you haven’t experienced the SX10 for yourself, you have nothing to lose. The SX10 has been validated enough to just about remove all the guesswork. Give it a try and let me know how you do.

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  1. I hope that Cisco release the CE8.0 asap (the full use of Proximity is what all my customers are asking for) and also that we can use it in the SX10.

  2. Any plans to introduce speaker track in SX10?

  3. It does not. You need to move up to an SX20 for that capability.

    • Meant to say the SX10 does “not” support multisite on the unit itself, but it can seamlessly escalate a call to a conference when registered to CUCM with conferencing resources.

  4. Do sx10 supports multisite conferencing like sx20?

  5. Thanks for the article, Snorre. I wonder if the SX10 could integrate with a chromakey solution to provide alternative backdrops during live WebEx meetings? Since it comes with its own codec, this might be possible, right?

  6. Sx10 is a very good entry point to enabling smaller conferencing spaces. Does the SX10 support PC audio in when using the VGA input.? I haven’t been able to find a definitive answer