Rob Cornwell

Practice Advisor - Insurance

Insurance, Americas Business Transformation

Rob Cornwell serves as the Insurance Practice Manager, Americas Business Transformation for Cisco Systems. Rob leads a team of industry experts that help connect technology and business process to drive solutions for the insurance industry. Rob and his team work with top providers across the financial services industry on a variety of topics including; IoE for insurance, Omni-channel strategies, collaboration, customer & agent experience, data analytics, cloud capabilities, security and more. Rob’s specialty is connecting the dots to the many ways technology can impact business processes to grow revenue, drive competitive differentiation and gain efficiencies to reduce cost.

Rob’s 20 plus years of insurance industry experience includes marketing & advertising strategy execution for Auto, Home, Life, Health, Bank and Mutual Funds products. After running his own multi-line agency, a leading agency for the industry’s top provider, Rob served as an Agency Consultant and Agency Field Executive. Rob has provided thought leadership and innovation strategy across many business functions. Rob also has functional experience in underwriting, claims and other insurance operations.

Rob has served on multiple industry associations and initiatives involving legislative lobbying, public relations and community outreach. Today, Rob resides in the Chicago area and works with industry leaders across the country.


March 25, 2015


Enabling “The Easy” Button for Insurance

3 min read

Nearly a year ago, I wrote a blog titled, “Mayday for Insurance and Financial Services,” where I detailed how next-generation customer experience capabilities, such as virtual interactions between business experts and customers, are transforming business processes – such as the “Mayday” button technology offered on Amazon’s Kindle Fire HDX. The purpose of that blog was […]

July 10, 2014


Video Killed The Radio Star, But Can It Save The Insurance Agent?

3 min read

On August 1, 1981, the world was introduced to Music Television as the first MTV music video, “Video Killed the Radio Star,” by The Buggles debuted. Today, music videos have grown from a pioneering use of video content to help convey the message of a song, to an automatic accompaniment to newly released music. Oftentimes, […]

March 17, 2014


Mayday for Insurance and Financial Services

3 min read

According to Wikipedia, “mayday” is an emergency procedure word used internationally as a distress signal in voice procedure radio communications. It derives from the French expression “venez m’aider“, meaning “come to help me.” Most recently, the term has been used to describe a special feature Amazon now offers Kindle Fire HDX users when they need […]

February 18, 2014


The New Price of Attracting and Retaining Insurance Customers

2 min read

The insurance industry is facing a massive evolutionary shift driven by competition and changes in consumer preferences. The competitive battle is easy to see, as insurers delve out billions in advertising and marketing expenditures in an effort to attract and retain customers, while maintaining top of mind brand awareness and differentiation. And adding to the […]