Cisco NRF 2013 First Look – New Research announcement at Big Idea Session
Welcome to the first in a series of previews of what Cisco will be showing at National Retail Federation Convention and Expo 2013, January 14-15 in New York City.
Cisco released Catch Them and Keep Em retail research this past January at NRF 2012 .
For NRF 2013 and we conducted surveys in multiple countries for our next release of consumer research.
Jon Stine, director of Cisco IBSG and Lisa Fretwell, senior director of Cisco IBSG will be presenting the results at NRF Big Idea session on Monday, January 14, 2013 at 9:15 – 10:00 a.m at Room 3D04, EXPO Hall, Level 3
Here is some information about the new research:
- Surveyed 1000 shoppers in US, UK, Mexico, Brazil and China on how they use techonogy in the store and during shopping journeys
- Explored questions on self service and preferred to assisted service in the store
- Seven in-store digital concepts are evaluated in terms of shopper interest
Please join us on Monday, January 14, 2013 at 9:15 am – 10:00 am at in our Big Idea session located at Room 3D04, EXPO Hall, Level 3 to be one of the first to see results of our survey.
For more information please visit the Cisco National Retail Federation web site.