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Inbar Lasser-Raab

No Longer with Cisco

Inbar Lasser-Raab is Vice President, Infrastructure and Digital Solutions Marketing at Cisco. She leads global marketing strategy and execution for Cisco’s market-leading Cloud, Data Center, Networking and the Internet of Things (IoT) Enterprise solutions.

Inbar’s team is responsible for driving market awareness and thought leadership for Cisco’s Enterprise portfolio across customers, partners, industry influencers, and the company’s sales organization. She and her team have been actively shaping the future of the IT, OT (Operational Technology) and IoT markets. Inbar is known for her marketing creativity and has driven some of the company’s most successful marketing initiatives, including the IoT World Forum conference, the company’s top viral video campaign, an animated 3D video series and many high-impact solution launches.

Prior to joining Cisco, Inbar was Vice President of Marketing at Riverstone Networks. She managed the company’s Worldwide Marketing and Channel programs and was part of the team that drove the company's acquisition by Lucent.

She is passionate about helping young women achieve an education in technology and is active in several programs supporting this cause.

Articles

Bringing Digital Transformation, Creativity, and Impact Together at Cannes Lions

One of the things I really value in both my work and personal life is creativity. I always challenge myself and my team to do things differently, in a better way that will inspire others. I’m lucky at Cisco to be surrounded by innovative people and technologies that help us bring creative ideas to life each […]

For Women in Tech, Anything is Possible

When I was a girl, my parents taught me that anything was possible for me (besides being a singer…). Yet the majority of women continue to believe that they cannot pursue a successful career in science, technology, engineering, and math (what we now affectionately call STEM). They are all too often intimidated by these classes […]

There’s Never Been A Better Time To Make Cities Smarter

The Cisco Digital Network Architecture (DNA) provides an open, software-driven platform that integrates innovations in networking software and enables business IT to reduce costs with easy-to-consume services.

Flying at the Speed of Innovation – My Experience on the First Ever Flying Conference

There are two things I am very proud of: my fulfilling technology career leading an incredible team and my Israeli roots. Unfortunately, being based in Israel means that my frequent travel experience to Silicon Valley can get really tiring, with multiple layovers and being at the mercy of unpredictable weather conditions. This week, United Airlines […]

December 8, 2015

DIGITAL TRANSFORMATION

Announcing Cisco IoT Pathfinder: New Initiative for Diversifying the IoT Workforce

A key discussion point I keep hearing again and again this week during the Internet of Things World Forum in Dubai is that the success of IoT depends greatly on developing the right workforce with the right skills. I was honored to host a panel here called Transforming the Workforce to Unleash the Value of […]

December 6, 2015

DIGITAL TRANSFORMATION

Celebrating the Internet of Things Journey at IoT World Forum

Today we kick off the third annual Internet of Things World Forum here in Dubai, where more than 2400 attendees from around the globe are getting awakened to the IoT possibilities. We are all on a journey together as we take what was a bold new concept three years ago and transform the way businesses, […]