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Aruna Ravichandran

Vice President & Chief Marketing Officer

Webex Collaboration

Aruna Ravichandran is a change agent and recognized authority on ‘the future of work’, with a track-record of guiding customers, partners, and global teams through workforce and technology transformations. Aruna brings a unique parallel expertise in technology and marketing, where the office of the CMO is a ‘growth partner’, not a marketing cost-center. She marries her computer engineering background, with a maniacal customer focus, and a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connection. She is an outspoken proponent of leading with a people-first approach, to shepherd business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, Aruna has a track record that spans more than two decades – building SaaS and digital routes-to-market and expanding the service addressable market – for companies including HP, Juniper, CA Technologies, and Cisco. In her current leadership post as the Vice-President and CMO for Cisco Webex, Aruna oversees marketing for the $6 billion organization, as a growth engine for the company. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.

Articles

January 31, 2019

1

COLLABORATION

Going Borderless and Defeating Place-ism: The Evolution of Work

4 min read

We have moved into a more versatile, borderless age in which we are now able to both work and collaborate from anywhere. That’s a big leap forward.

January 30, 2019

COLLABORATION

Why Are Huddle Spaces So Important and Relevant Now?

2 min read

Huddle spaces match the pace, mindset, and style of how people want to work now: more frequently and in an ad-hoc fashion. A fusion of human, technology, and environment, they redefine time and space for busy people and their projects.

January 29, 2019

COLLABORATION

Riding High on the Big Wave

3 min read

A recent article by James Henderson in Channel Asia, “Cisco pulls ahead of Microsoft in $45B collaboration market” (January 24, 2019) is, to me, a fitting and pleasing testament to the efforts and vision of all the members of the Cisco team who are working to build a better approach to collaboration and communication in the workspace.

January 15, 2019

1

COLLABORATION

Info-Tech Report Validates the Growing Popularity of Cisco’s Team Collaboration Solution

4 min read

Info-Tech Research Group Inc., a world-class research and advisory firm, released its influential review of the Team Collaboration marketplace yesterday. I am proud to share the fact that Webex Teams has been recognized as a significant and highly popular player in this quickly accelerating business.

January 10, 2019

COLLABORATION

Network Performance Down? Webex Meetings Lives Up to the Collaboration Challenge

2 min read

A January 2019 side-by-side comparison of Webex Meetings and Zoom reflects what many clients and researchers have said: Webex Meetings works better than others in this space.

December 6, 2018

COLLABORATION

5 Rules to Live By To Boost Your Meeting Effectiveness

3 min read

Any time you hop online to present, huddle with your team, or even do a quick check-in, new technologies can help you get the most out of everyone’s time. At Cisco, we believe in maximizing that potential, no matter where you are or who you’re talking to. To help you out, we’re highlighting five rules that can help you conduct top-shelf collaboration.

December 4, 2018

COLLABORATION

Amy Chang is Building Bridges: America’s Top 50 Women in Tech

2 min read

Everyone at Cisco is overjoyed that Amy Chang, our Senior Vice President in the Collaboration Technology Group, has been named one of America’s “Top 50 Women in Tech” by Forbes.

December 4, 2018

1

COLLABORATION

Collaboration in the Modern Huddlespace – Fluidity From the Pocket to the War Room

4 min read

New huddle space technology provides fluidity in the meetings process, where starting a meeting or transitioning between devices is a one-command process. See it on display at Cisco Live Cancun!

October 24, 2018

COLLABORATION

5 Exceptional Ways People Use Webex Meetings

4 min read

People are using Webex in unanticipated ways. The technology for virtual meetings can be put to use for nearly anything. Here are five exceptional examples of Webex Meetings at work.

October 9, 2018

2

COLLABORATION

What Makes Meetings #Webexceptional?

4 min read

There's a variety of online meeting tools in the market. And there are a huge differences between them. Make your meetings Webexceptional.