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Data Analytics, Targeted Advertising, and Privacy Go Riding in a Connected Car

I put a Zubie in my car today. I really wish that NPR’s “Car Talk” radio program was still on the air, so I could call in and say that sentence to Tom (sadly, deceased this week) and Ray Magliozzi, aka the “Click and Clack Brothers.” They’d have a lot fun with that.

After seeing so many interesting connected transportation solutions from Cisco and others at the recent ITS World Congress in Detroit, I felt inspired to get my own car connected! Zubie is one of a several available apps and services that allow you to “manage” your car from a mobile app, e.g., perform a car “health check,” see how well you drive, create geofences to track your car, for example, when your newly-licensed teenage child borrows it for the night.

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I signed up for Zubie even though I know they’re going to make money from the car-sourced analytics that they get from my car (beyond subscription fees, waived for the 1st year). According to their privacy policy, they will gather data about my vehicle usage over time, which includes speed, braking, acceleration, and the geolocation of the Zubie key that I plugged into my car’s OBD-II port. This data Read More »

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Connected Mobile Experiences (CMX) provides useful insights at the Second IoT World Forum

Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago.  It was an opportunity to see  real  examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times.  It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.

Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.

  • Detect: Aggregate and visualize location data from the Wi-Fi network
  • Connect: Easy, secure guest access to the Wi-Fi network
  • Engage: Customize the end-user mobile experience to delight customers in your venue

Here are some of the reports we generated and the observations we’ve gleaned.

Registration

One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m.  and the average wait time was 15 minute.  In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.

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Breakout Popularity

One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.

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Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.

With a simple cross-check, compare Read More »

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It Is Never Too Early To Build A Mobility Strategy

It’s only October, but the holiday season is already kicking into high gear. If the retail stores are any indication, it’s time to start planning for the holidays, regardless of which one you celebrate. Much like holiday planning, it’s never too early to start building your organization’s mobility strategy.

It doesn’t matter whether we’re talking about employees at your organization or customers at your venue.

Everyone is bringing their own device.

Everyone is bringing their own device.

The influx of smartphones and tablets into the workplace is serious business. Apple, Samsung, and Google are duking it out for our affections these days. But it’s not just about reacting to “Bring your own device” (BYOD) trends in the office, or providing free Wi-Fi for your customers. Your employees and customers expect more robust mobile experiences, so you need a clear mobility strategy to stay ahead of their demands.

Read More »

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Wireless technology enables IB school in Hong Kong to offer individualized learning.

Bring Your Own Device (BYOD)

Hong Kong Academy (HKA) is an International Baccalaureate school with students ranging from pre-school to grade 12. They are a relatively small school in terms of total employees and students. Their goal is to offer a personal and individualized form of learning.

HKA identified that the best way to achieve their goals was to encourage the use of technology to create a community amongst teachers and students. They recently constructed a new building and had the opportunity to build a network to meet their current and future requirements.

Read More »

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Launching Passpoint Connectivity Deep in the Heart of Texas

ROB KALMBACH PHOTOGRAPHYThis is a customer perspective guest blog contributed by Dr. Derek Peterson, Boingo Wireless Chief Technology Officer.

In early 2014, Boingo made the bold move of launching Passpoint-enabled Wi-Fi at 26 airports throughout the U.S. and Brazil, bringing seamless, secure and instant Wi-Fi access to travelers with Passpoint-ready devices.

In partnership with Cisco, the Boingo team worked to launch Passpoint first in high-traffic locations serving tech savvy audiences hungry for a better way to connect. We found an ideal Passpoint pioneer deep in the heart of Texas: Austin-Bergstrom International Airport (ABIA), a long-time Boingo network partner.

The Austin airport has always been a technology trailblazer, focused on improving the customer experience by leveraging the best in new technologies and services. The airport was the first to offer Wi-Fi to passengers in 2000, and has since worked with Boingo to upgrade the network to meet today’s traveler connectivity needs.

ABIA is also serving an increasingly tech-savvy community. Austin is the gateway to one of the fastest growing culture and technology hubs in the United States, and has become a go-to spot for start-ups and tech companies. The city becomes the heart of the tech world every year for the South by Southwest festival, and the airport serves more passengers than ever before year-round, marking their first Read More »

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