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Cisco Partner Weekly Rewind – October 17, 2014

October 17, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

My friend and colleague Lindy Bartell, was in Orlando Florida this week for the XChange event, Best of Breed (BoB) Conference. She gave us some insight on the first couple of days of the event in her blog this week. Of course at some point she had to make her way home to Oregon, so we’re filling in the rest of BoB coverage in the Weekly Rewind.

As Lindy mentioned, Steve Benvenuto, Senior Director of Cisco Channel Partner Programs, gave a presentation on how partners can enable the Internet of Everything (IoE). Steve also met with Kristen Bent of CRN and talked about forging alliances with Independent Software Vendors (ISV) who are developing apps for specific lines of business, and how those line of business apps, or vertical market apps are critical to winning in IoE.

Kristen’s article, Cisco: ISV Partnerships A Must to Seize Massive Internet of Everything Opportunity, is now available on the BoB site. It is a must read if you are interested in learning more about how partners and ISVs can drive IoE solutions.

Bernstein

J.P. Bernstein presenting at BoB

Finally, HP’s Meg Whitman kicked off the Wednesday with a Q&A session. Lindy, however, was most excited to tell me about hearing JB Bernstein’s story , the final speaker of the event. He’s the author behind the book and movie “Million Dollar Arm.”  She said he was incredibly personal, authentic and his story of creativity, resilience, and perseverance is relevant to us all.

It was an informative and exciting week for Lindy in Orlando. Feel free to let me know if there is any additional information you need from this year’s BoB event via the comments section. I’ll be sure Lindy or I get you what you need! Read More »

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Cisco Partner Weekly Rewind – October 10, 2014

October 10, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The new WebEx was unveiled this week and Richard McLeod talked to us about giving your customers one conferencing experience. Richard covered what’s new in WebEx and provided some insight and a link to Rowan Trollope’s blog as well.

There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.

In addition, we saw a great deal of coverage on the new WebEx this week, including:

Mega Mentor: The power to get the most from others

Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor.  If you are interested in seeing more series such as this one, please let Sherri know via the comments section!

In case you missed our coverage from a few weeks back, Sherri Liebo was also picked as a Top 50 Midmarket IT Vendor Executive for 2014. As a result, there is more in-depth coverage from The Channel Company Associate Editor Alicia Stein in this recent article on Sherri. Read More »

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Cisco Partner Weekly Rewind – October 3, 2014

October 3, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

As you probably saw at the beginning of the week, Cisco made a big announcement around all of the momentum we’ve seen so far on our approach to cloud. Edison Peres even came by the Partner Blog to share his insight on how partners can engage and explain the roles you can play to meet customers’ needs.

Just in case you missed it, be sure to read Edison’s blog and let us know what you think. Our approach continues to be partner-centric, and with Intercloud, you have more opportunities than ever with Cisco.

CRN – 100 People You Don’t Know but Should

In CRN’s annual look at individuals building channel programs, designing special incentives, educating solution providers and evangelizing hot technologies, Cisco had three of our very own featured! Please join us in congratulating Steve Benvenuto, Sr. Director, Business Development, Cisco Channel Partner Programs; Faisal Hanafi, Vice President of Strategy and Partner Experience; and Susie Wee, Vice President and Chief Technical Officer of Networked Experiences.

CRN itself says this list recognizes the unseen channel professionals from vendor organizations who consistently drive success for Solution Providers. These directors, vice presidents and officers roll their sleeves up and lead their channel programs with resolve, excellence and creativity. Again, we welcome you to take a moment to congratulate Steve, Faisal and Susie for being recognized for all of their hard work. Read More »

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Cisco Partner Weekly Rewind – September 26, 2014

September 26, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Marlowe Fenne continued his series leading up to Interop NY. This week, he stopped by the Partner Blog to discuss using customer intelligence to fuel business growth in his blog “Growing Sales and Increasing Market Response with the ‘Right Stuff.”

Be sure to check out insights from Marlowe and let us know what you think. If you’re interested in more information on Interop NY, that is available as well.

What is your Credibility Factor?

Karin Surber shared her personal experience and wisdom into what makes a successful sales force in her ongoing series on the Partner Blog. This week, she focused on building credibility and how vital it is to maintaining strong business relationships. Those relationships may not bear fruit instantly, but in the long run, your credibility is worth more in future sales than any short term gain or quick deal.

Karin’s blog is full of valuable insight for your sales force, from a brand new sales person just starting out, to a veteran of the industry. Give Karin’s blog a read and join the conversation! Read More »

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Cisco Partner Weekly Rewind – September 19, 2014

September 19, 2014 at 8:02 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco made an exciting announcement this week in security this week with the industry’s first threat-focused next generation firewall – the Cisco ASA with FirePOWER Services – as well as enhancements to Cisco’s Security Channel Partner Program. Al Jacobellis provides an overview and discusses two major security specializations and incentive programs to help drive growth and relevance for our partners in his blog Igniting Security at Cisco.

Starting the Conversation with Business Outcomes

In Grow Your Leads and Increase Deal Size with Personalization, Marlowe Fenne (@mfenne) details how a small innovative team at Cisco is meeting with all kinds of success when beginning customer meetings with a discussion that focuses on customer-centric goals – business outcomes – to get a heart at the solution selling.  Starting the conversation this way at recent events increased the number of qualified lasts by 27 percent and the average deal size by 70 percent.

Wow, who wouldn’t want to enjoy this bump in the bottomline? If you’ll be at upcoming Cisco event like Interop (Sept. 29 – Oct. 3), stop by and ask to participate in a VIP Booth Tour. Read More »

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