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Cisco Partner Weekly Rewind – July 18, 2014

July 18, 2014 at 9:00 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Big joint announcement this week from Cisco and Microsoft! Denny Trevett posted about the implications of the announcement of a three-year go-to-market agreement between us and Microsoft that creates new opportunities for Cisco channel partners and Microsoft system integrators.

We are still evolving the Cisco Partner Ecosystem with the goal of helping our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand. The Microsoft announcement is an example of Cisco working to take it’s data center alliance with Microsoft to a higher level.

Be sure to check out Denny’s blog and let us know what you think. Read More »

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Cisco Partner Weekly Rewind – July 11, 2014

July 11, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.

This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.

Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »

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Cisco Partner Weekly Rewind – July 3, 2014

July 3, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

With the United States July 4 holiday this week, we are posting the Weekly Rewind one day earlier than normal. For those of you celebrating here in the US, have a happy and safe holiday. We will return to our normal Friday schedule next week!

Off the Top

This week we had all the news you need to know about the upcoming Microsoft Worldwide Partner Conference (WPC). Gary Serda posted about how Cisco and Microsoft are aligning their respective channel programs to deliver integrated data center solutions.

With WPC coming up July 14-17, Gary brought us the information on what Cisco will be up to at the event. Be sure to check out his blog and stop by the booth if you will be in Washington, D.C. for the event!

Good Reads

Keep An Eye Out

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Cisco Partner Weekly Rewind – June 27, 2014

June 27, 2014 at 9:18 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Karin Surber had more great insight into the minds of your sales force this week. In this entry of her ongoing series, she focused on sales promotions and the fine art of developing promotions that grow your business but protect your long-term viability.

With a look at Cisco’s Fast Track Promotions as an example, Karin talks about fine tuning these sales promotions to benefit both you and your customers.

Be sure to give Karin some feedback on her blog after you check out what she has to say about sales promotions. Read More »

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Cisco Partner Weekly Rewind – June 20, 2014

June 20, 2014 at 8:13 am PST

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Steve Benvenuto had some great insight into Master Specialized Partners this week.

Cisco added the Master Specialization to the Channel Partner Program portfolio to build greater customer confidence and stronger relationships in an increasingly complex technological world. The Master Specialization helps partners better align expertise to a customer’s business needs.

Be sure to see what Steve had to say and let him know what you think. Read More »

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