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Standing out from the cloud: why agility is key in tomorrow’s TV

Nick Thexton 2012Written by Nick Thexton, Vice President and CTO, Service Provider Video Software and Solutions, Cisco

With almost a quarter of our waking time spent watching TV, video consumption is on a definite rise. Rather than competing, different devices and platforms are proving to complement each other, collectively contributing to that growth. But our digital lives are becoming more complex as we consume content in diverse ways across a growing number of screens. The chance of missing a programme, for example, is arguably greater than ever, but at the same time easier to overcome.

It’s a truth that’s prompting media organisations and service providers to recognise the value of improving and simplifying the user experience – providing viewers with the content that’s relevant to them, at the right time and place. Those primed for success are investing in technologies that deliver their content to more devices at the lowest incremental cost, cutting the time and complexity associated with enhancing multiscreen services.

But the companies winning in the TV arena are those who also recognise that consumers don’t always know exactly what they want beyond the short-term. Take tablets, for example – few could have foreseen the impact the iPad would have on TV viewing habits and the way we engage with content. Likewise, operators don’t have the luxury of being able to foresee which of their new services will resonate with subscribers. Paramount to success, therefore, is having Read More »

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ANGA 2014: Igniting Growth for Service Providers

mckeownBy Mike McKeown – Director of Business Development for Service Provider Video at Cisco, EMEAR

It may be a month of bank holidays in Europe, but there’s no standing still for the video industry in May. We’re proud to say that it started with an announcement from Synergy Research (at the end of April) that we are the leading provider of video technology solutions to the industry.

How, you might ask, do you follow that?

With two of the industry’s most prominent events – firstly NCTA’s the Cable Show in LA and now ANGACOM in Cologne.

As with every year, NCTA provided a platform for the US cable industry to demonstrate and discuss the latest trends affecting some of the world’s largest cable operators.

On May 20th through 22nd, we’ll undoubtedly be having similar discussions at ANGACOM, but with a specific focus on Read More »

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Finally offer your viewers the packages they’ve wanted all along

To keep their viewers happy, video broadcasters find themselves increasingly eager to offer the best possible deal. Crafting offers that win business has not always been easy. Traditionally, offers have been tied to a single device, such as a set-top box, and limited to rudimentary models such as subscribing to one or more channels or purchasing a single event. Even if one overcame that obstacle, supporting commercial offers on multiple devices – many of which employ different proprietary Digital Rights Management (DRM) standards – meant that it was difficult to ensure a seamless user experience.

In a competitive business environment, the ability of broadcasters to monetize their video services with creative and attractive offers should not be limited by Read More »

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Unified Gateway: More is better, but sometimes less is more!

There are times where more is better; more sunshine, more vacation time, more cupcakes!

However, less is also good. Think of a round of golf, or perhaps root canals!

Or how about the quantity of customer premises equipment (CPE) you need to deliver a compelling video and data experience to your subscribers?

Imagine one box of tricks that does the lot… and more!

Well at Cisco, we just made one.

It’s called Read More »

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5.5 Million Video-Optimized Wireless Set-top Boxes Shipped… and Climbing!

This past January proved to be somewhat of a milestone for Cisco as we surpassed 4 million shipments of our Video-Optimized Wireless Set-top Boxes (VoWs). The momentum clearly seems to be continuing for these flexible and versatile set-tops in the home as, come May, we will have shipped over 5.5 million units.

Hardly surprising really.

Untethered by chords, these boxes offer consumers some handy benefits that are sure to enhance the viewing experience.

Take flexibility for example. Your customers no longer need to place their TV on a wall with a coax outlet. They can put it wherever they like. Inside, outside, it really doesn’t matter. That way, they can move the set-top to Read More »

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