In the US, this is the time of year when holiday shopping kicks into high gear. From Black Friday to Cyber Monday and beyond, retailers begin their big push to drive nearly a quarter of their annual revenue. And whether their customers are online or inside a traditional store, retailers today have the ability to understand shopper behavior better than ever before. This information – from purchasing patterns and advertising effectiveness to dwell times and foot traffic – allows retailers to provide their customers with a more personalized, richer digital experience that’s more likely to result in a sale. It’s a win-win. And it’s made possible through an intelligent network that manages the data analytics, location information, security, and mobility applications that drive a more enhanced and personalized user experience.
Software plays an integral role in this intelligent network. Whether it’s driving data virtualization and analytics, for example, or enabling an application-centric private and hybrid cloud, or providing comprehensive threat protection – software plays a vital role. But even more than that, software enables businesses to be more agile and innovative with market and technology transitions.
Read More »
Tags: analytics, digital experience, purchasing patterns, retail, shopper behavior, UX
Fighting “Friction” in the Check-Out Line and Beyond
You pull up to the gas pump, wait in a long line, and then fumble with your debit card and the touchscreen. Once at your hotel, you search mightily to find a parking spot before struggling with the ticket payment system. And then comes check-in, which entails more waiting in line at the front desk to get the key, before discovering that the key doesn’t work. When you finally get in the room, it’s set way hotter than your preference.
OK, none of these experiences are major hardships, let alone life threatening. But taken together, along with so many other time-wasting aggravations — or business friction — they do take a toll: on energy bills, productivity, and nervous systems!
Read More »
Tags: #IoE, Business Automation, confident identity, connectivity, frictionless, hospitality, InternetofEverything, location services, Manufacturing, mobility, precision location, predictive analytics, retail, sensors, Smart Devices
This week, I had the opportunity to focus on digital business as an attendee and presenter at Gartner’s ITxpo in Orlando, Fla. It was a sold out crowd with 8,500 attendees and approximately 2,700 CIOs. And one insight that seemed to resonate with the audience was Gartner’s belief that by 2018, digital business will require 50 percent fewer business process workers and 500 percent more key digital business jobs.
At the ITxpo discussing how the Internet of Everything enables the transition to Gartner’s All Things Digital
We already live in a world that is rapidly connecting people, process, data, and things in ways that were unimaginable just a few years ago. I believe that IoE is a key driver of this transition and a fundamental stepping stone to making “All Things Digital.”
Gartner defines All Things Digital as “blurring the physical and digital worlds to create new business designs.” Interestingly, Gartner focuses on people, business, and things, but omits process. Gartner’s view is that process will happen dynamically and be measured in not months or weeks, but nanoseconds. While this is a true statement, it reflects the end goal. The key question is, how does an enterprise become digitally enabled?
A first step in transitioning to All Things Digital, is embracing IoE by lighting up “dark assets.” A dark asset is something that is currently not connected to the Internet. A dark asset in itself however, does not create value. ln All Things Digital, connected devices begin to talk with other connected devices. These devices interact with one another dynamically, which in turn creates processes in just nanoseconds. In this environment, IoE allows you to understand what process to focus on and which assets to connect. In other words, IoE is the pathway to Gartner’s All Things Digital. The overarching goal is business outcomes. One retail example is connecting a parking lot to a retail store. In a recent trial, we found that data from parking lot sensors, when analyzed correctly, can predict when checkouts will get busy, so that more cashiers can be deployed. There are many other dark assets in a retail environment that have the potential to increase revenue, lower costs, and grow margins once they are lit up.
Read More »
Tags: All Things Digital, analytics, CCS, Cisco, data, Fast IT, Future of IT, Gartner, information, IoE, ITxpo, Joseph Bradley, people, process, retail, things
Hello, retailers everywhere! My name is Dianne Lamendola, and I am a senior retail practice advisor here at Cisco. My role is to work closely with store operators and merchants to help understand your business and how technology can help you reach critical goals.
I hope you have been following our three-part series of one-hour webcasts that Cisco has been hosting this year on retail analytics. In the store, online, and across data sources, retailers have been increasingly focused on how to gather and analyze the metrics that help provide insights to run a tighter operation and provide a more exciting experience for your shoppers.
On Oct. 22, we’ll wrap up this series with a session on “Technology that Gets Down to Business: Develop Your Action Plan for Retail Analytics Success.” Held at 10:00-11:00 am PT/1:00-2:00 pm ET, this candid discussion lets you learn how to:
- Implement innovative retail analytics technologies
- Drive added value from traditional and new data sources
- Deploy mobility, wireless, video cameras, sensors, and services to jumpstart your action plan
Register today! By registering, you will also earn a free introductory analytics enablement meeting and additional tools to help you think more about your program.
While it’s not necessary to attend the previous sessions to join us, please feel free to review the recordings of our prior events:
- Part I: Understanding the Basics of Setting Up Your In-Store Analytics Program -- Recording
- Part II: Case Studies of Analytics Programs in Real-World Stores – Recording
We welcome all retailers, including IT staffers, who want to know more about how analytics fit into and enhance your store environment.
I’ll see you there!
Tags: analytics, Cisco, data, Dianne Lamendola, innovation, metrics, retail, retailer, sensors, services, shopper, technologies, technology, video, wireless
The North American IPv6 Summit is the largest annual IPv6 event in North America, designed to educate about IPv6 and the current state of IPv6 adoption. We were honored to receive industry recognition of the Cisco’s IPv6 leadership and continued innovation with the Best of Show Award of Product and Service for the Cisco Wireless Controller.
As you read about earlier this summer, Wireless Release 8.0 added a cornucopia of features to our wireless offering, many of which are targeted specifically for upcoming technologies, including IPv6. Let’s look back to see how far we’ve come:
Anticipating the growing demand of the next generation IP and eyeing the arrival of World IPv6 day, Cisco released the first support for IPv6 in its’ Wireless LAN Controller (WLC) software version 7.0 in 2011. There has been a steady progression of feature support ever since. Client mobility appeared in version 7.2 a year later in time to celebrate the launch of IPv6 on the global Internet.Then came the release of 7.4 and it’s support of First Hop Security tools, enabling organization’s to go beyond the lab and deploy IPv6 in a safe, secure manner. Read More »
Tags: 802.11, battery life, Cisco, controller, feature support, hot spot, Hotspot, internet, IPv6, LAN, mobile, mobility, multicast, network, protocol, retail, Revolution, social media, software, wi-fi, wifi, wireless, wireless LAN, wlan, WLC