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Building Trust in the Expanding World of Big Data Retailing

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations.

All of that data offers great promise for retailers looking to know their customers in deep, new ways in order to provide carefully targeted products and services. But it is also a source of headaches. Those same retailers are wrestling with a complex new realm of Big Data analytics, where a deluge of information from new sources like video, mobile, and social media threatens to swamp their capacity for processing. That is, if they can properly access those new data streams in the first place.

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Service Providers Are Just Getting Started with Big Data

kagriffiBy Kate Griffin, Principal Consultant, IBSG Service Provider

Big Data has become top of mind among CxOs,but service providers (SPs) and most businesses today are just beginning to explore data analytics. “Big Data” generally refers to the growing scope of data analytics in terms of the variety, velocity, or volume of data involved. When this flood of Big Data is harnessed and refined, it has the power to transform economies, make businesses more efficient, and improve our daily interactions as consumers.

To assess service providers’ interest and readiness to take part in Big Data’s growth, the Cisco® Internet Business Solutions Group (IBSG) conducted in-depth interviews with executives from 12 global communication service providers. The SPs we interviewed see data analytics as a key opportunity. Some 80 percent of them consider Big Data an important strategic priority for their companies over the next three years. Cisco IBSG also tested key concepts concerning Big Data with 200 senior SP executives at the Telco 2.0 conference in London last summer through in-session polling questions. Eighty-eight percent of these delegates also view Big Data as a “very important” or an “important” strategic priority for the next three years (see Figure 1). Read More »

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Summary: What Partners Need to Know Before Selling into the Healthcare Sector

Consider the following facts:  In the US, the street value of a stolen social security or credit card number is about $1, and it can be sold for only a few days after it’s been stolen.  By comparison, a stolen medical record number has a street value of $50 and can be exploited over a much longer period of time.  HIPPA and HITECH are the US version of “privacy and security” laws that are getting so much attention in the global healthcare information technologies industry.

Hear from Brian Higgins,  Principal Healthcare Consultant at Comstor US, his perspective on regulating the privacy and security of protected health information and what that means to you, the reseller

Read the full article:  What Partners Need to Know Before Selling into the Healthcare Sector

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Ask the Data Center Expert: Data Center and Cloud Trends in Asia

The following excerpts are from an interview with Bernie Trudel, Asia Pacific Regional Data Center and Cloud CTO, Cisco Systems, Inc.

As someone whose world is dominated by cloud, data center, privacy, and compliance, it was exciting to meet a long-term expert with the same-shared interests. Bernie Trudel has been with Cisco for 17 years, and in addition to his role as Regional CTO, he is Chairman of the Asian Cloud Computing Association, an industry organization dedicated to making cloud computing a reality across Asia Pacific (APAC) by addressing the needs for common platforms. He shared his ideas with me on key regional trends,  security to accelerate cloud adoption, and the future of the data center.

What are the key regional trends?

Increasingly APAC countries are adopting a national broadband policy driven by a combination of the adoption of cloud and the ubiquity of personal computing. There is a strong focus on data sovereignty and privacy in response to emerging data privacy legislative measures in Singapore, Malaysia and the Philippines and also greater awareness around consumer’s rights to protect private data. International connectivity is also emerging as an issue as smaller countries rely on networks that cross geographic borders.

Many of these trends are measured in the Cloud Readiness Index, which uses 10 parameters that focus on risk, power, sustainability, and other metrics to assess readiness across the region.

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UPDATE: Answering Our Customers’ Questions about Cisco Connect Cloud

Since my last blog post, we’ve continued to receive questions about the service, privacy, and in particular the service terms of Cisco Connect Cloud.  We believe lack of clarity in our own terms of service has contributed to many of our customers’ concerns, and we apologize for the confusion and inconvenience this has caused.  We take responsibility for that lack of clarity, and we are taking steps to make this right.

I would like to address the top issues we’ve heard about the service, and terms of service, and clarify Cisco’s commitment to our customers’ privacy and security.

Linksys customers are not required to sign-up for the Cisco Connect Cloud service and they are able to opt-out of signing up for an account

Cisco Connect Cloud is an optional service that brings additional features to a home network. It is not required to set-up and manage Cisco Linksys EA Series routers. In response to our customers’ concerns, we have simplified the process for opting-out of the Cisco Connect Cloud service and have changed the default setting back to traditional router set-up and management.

Customers can set-up and manage their Linksys router without signing up for a Cisco Connect Cloud account

If a customer chooses not to set up a Cisco Connect Cloud account, they can manage their router with the current local management software. We are committed to providing both Cloud-enabled and local management software. Customers who have already signed up for a Cisco Connect Cloud account may stay with the service and enjoy the expanded features, or can revert back to the local management software by calling the Linksys customer support line at 1-800-326-7114 or by following this link to self-guide themselves though the process.

Cisco will not arbitrarily disconnect customers from the Cisco Connect Cloud service based on how they are using the Internet.

Cisco Connect Cloud and Cisco Linksys routers do not monitor or store information about how our customers are using the Internet and we do not arbitrarily disconnect customers from the Internet.  The Cisco Connect Cloud service has never monitored customers’ Internet usage, nor was it designed to do so, and we will clarify this in an update to the terms of service.

Cisco Linksys routers are not used to collect information about Internet usage.

Cisco’s Linksys routers do not track or store any personal information regarding customers’ use of the Internet.

Cisco only retains information that is necessary to sign up for and support the Cisco Connect Cloud service

If a customer signs up for the Cisco Connect Cloud service, they are asked to provide a new username, a password, and an email address, which is required to set up the account. When the customer sets up a Cisco Connect Cloud account, they are asked to provide a local administrative password for the EA Series router to associate it with a Cisco Connect Cloud account. Cisco does not store this local administrative password.

To reiterate, even when a customer signs up for a Cisco Connect Cloud account, Cisco does not track or store any personal information regarding a customer’s usage of the Internet.

Cisco will not push software updates to customers’ Linksys routers when the auto-update setting is turned off.

Cisco will only push software updates to a Linksys router when the auto-update option is selected.  We will clarify this in an update to our documentation.

Once again, I sincerely apologize on behalf of the Cisco team for the inconvenience we have caused. Cisco is committed to the privacy and security of our customers, and I assure you we will update our terms of service and related documentation as quickly as possible to accurately reflect our company policy and values.

UPDATE July 6, 2012 10:15am: Corrected Cisco Connect Cloud Terms of Service, End User License Agreement and Privacy Supplement are now available.

Sincerely,

Brett Wingo

VP/GM

Cisco Home Networking

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