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Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.

Firstly, at the macro level:

  • Online shopping increased in the USA in 2013 by over 16% compared to 2012.
  • From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.

Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:

  1. What are the major trends?
  2. Is mobile commerce just a US phenomenon?
  3. What impact does location based services have?
  4. Where are the main benefits coming from analytics?
  5. How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?

Trends 2013:  Read More »

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Cisco VNI Mobile Data Forecast Update (2012 – 2017): Major Milestones and Shifts Revealed in 2013 Study

Today, Cisco released its latest Visual Networking Index (VNI) Mobile Forecast, 2012-2017. This annual study provides lots of interesting data, new growth projections, and our perspectives on key trends that are shaping the future of mobile networks and user behavior. While many ardent forecast aficionados may be eager to delve into the 34-page white paper, we recognize that others simply want us to “net it out.”

So if you’re time-challenged (or just prefer shortcuts), here are just a few figures and findings to help you expeditiously grasp some key takeaways from this year’s report. Read More »

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