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Ask the Data Center Expert: Trends in Latin America

I have a keen interest in the Latin American region because several of my closest friends and my respected colleagues are from this region. Also, internal market forces and global demand are accelerating the rate of data center projects, further heightening my interest. Last year, I visited the region where I got to see data center build outs and realized the extent of the “greenfield” opportunity. I very recently got acquainted with Daniel Garcia, a 12-year Cisco veteran and Security Specialist sales engineer covering the Latin American region. I found his insights most valuable and different to what I usually hear.

For Daniel the greatest difference between the Latin American Region and other regions is the number of Greenfield data center projects. But Daniel finds that many customers are looking for “cookie cutter” solutions that they implement into their environments without much customizing. This was something I hadn’t heard before but which makes excellent sense. The reason for this approach is that many customers lack in-house IT expertise and require proven solutions. The benefits of this approach mean less risk, less cost and with any validated solutions, far less time in production and testing. The downside is that each organization has distinct needs according to their business line and size, and their risk tolerance will vary. Daniel works with his customers to tweak data center reference architectures to provide customers with a tailored and secure data center environment. Read More »

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Stop the CSR Pity-Fest, Tell the Whole Story

I met Daniel last month in Mexico City.  He is an outpatient at a drug rehabilitation center where we sponsor a Cisco Networking Academy.  Daniel and I met at the center, and then went together to his home in one of the poorest parts of Mexico City.  As we stood on the porch overlooking his neighborhood, Daniel told me that his family doesn’t believe he can make his way out of this life, can ever do something more.  The odds are certainly low; making a different life for himself, a life he’s never seen modeled, would be a dream come true but also a miracle. Read More »

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Broadband and Commerce are Booming in South America

By Howard Baldwin, Contributing Columnist

While the European and United States economies struggle with mounting debt, there’s an encouraging success story south of the equator; one that combines infrastructure improvement, broadband deployment, and thriving commerce.

According to the findings in a white paper entitled Latin American Economic Outlook 2012 — jointly produced by the Economic Commission for Latin America and The Caribbean (ECLAC) and the Development Centre of the Organisation for Economic Co-Operation and Development (OECD) — between 2000 and 2007, public debt in Latin America

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Checking the Pulse of Cisco Partners in Latin America

One of the best parts of my job is the opportunity to meet with Cisco partners around the world.

We just wrapped up the most recent Cisco Partner Executive Exchange (CPEE) with our Latin American partners in beautiful Buenos Aires, Argentina. This vibrant city was a great backdrop for a lively discussion about opportunity, technology, programs, and partnership.

We shared Cisco’s vision and the actions we are taking to create the Next Cisco to simplify and be more agile. They agreed with our strategy to be simplified, focused, agile and a bit more aggressive with the competition.

Partners here are positive about growth, and while they foresee some economic challenges in some parts of the region, most said they expect to grow by 20% or more by next year. They are excited about the opportunities, especially around Collaboration and Data Center and the potential of Cloud.

Latin America has led the way for programs like TIP (Teaming Incentive Program) and the Partner Led model. So they were very interested in how we have evolved these over time to be able to make them more global and consistent. As expected, they gave us some great feedback.

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