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Felipe Lamus

PR Manager

Latin America

I am the Public Relations manager for Cisco in Latin America, in charge of the strategy and execution of the external communications strategy for Cisco in the region since November 2009.

Before I was in charge of the Business Public Relations Strategy and execution for Cisco in Emerging Markets, a Theater comprised of 130 countries in four regions (Russia and CIS, Central and Easter Europe, Middle East & Africa and Latin America) with similar inflection points in their economies. I was in charge of developing the communications and public relations strategy to position and make relevant Cisco in Emerging Markets for the main business press.

I joint Cisco in 2005 as a PR Manager for Latin America, in charge of content development and public sector communications. I rolled out the Cisco Broadband Barometer in the region, including 8 countries, which helped position Cisco with the public sector and increased the relevance of Cisco in Latin America.

From 2002 to 2005 I was US Director and senior consultant of Innovation, an International Media and Consulting Group, leading several media consulting projects in Latin America and USA.

I was former Director of Lamus & Asociados Comunicaciones, a Communications agency in Colombia, providing consultancy in communications and public affairs to businesses in Latin America (1992-2002).

I was former Director of the Círculo de Creativos of Colombia and Publisher of the magazine Publicidad & Mercadeo. I worked at the Bogotá, Colombia, daily newspaper El Tiempo.

I am author of “Protagonistas de la Publicidad en Colombia” and “La Publicidad”.

I am a journalist from Universidad de la Sabana in Colombia and I am doing now a master in Liberal Arts at Duke University.

I work from the Cisco campus in RTP, North Carolina.

Articles

Cisco and Latin America: New Opportunities, New Challenges

Last week, a delegation from Cisco, led by  President for Cisco Latin America Jordi Botifoll, had the opportunity to participate in the eighth meeting of the World Economic Forum on Latin America. (See video below). The theme of the event was “Delivering growth, strengthening societies.” The event took place in Lima, Peru, a country which […]