Thirty years ago, two engineers – Cisco’s founders – solved a connectivity problem between two network islands on the Stanford University campus, and paved the way for three dramatic decades of Internet-driven innovation.
Today, there’s hardly an aspect of our lives that isn’t touched by the Internet. For large and mid-size enterprises, government and education, the Internet has forced major transitions and none has been more transformative than cloud.
Organizations are adopting cloud in all its forms – infrastructure-as-a-service to solve their workload requirements, software-as-a-service for new application needs – and they are leveraging the cloud to create new product and service innovations with mobile, collaboration and analytics solutions. According to industry analysts, the cloud market will top $144 billion in 2016 and has more than doubled since 2012. (Source: Cisco Market Estimates, July 2014)
The impact of cloud is unquestionable. Our customers and partners know they can leverage the cloud to fuel top-line growth by improving their business agility and reach, and by enabling new product service innovation for their customers and citizens. They also recognize that cloud can improve their bottom-line economics, foster innovation and drive economic growth and productivity.
Today, the lack of ability to connect public clouds, and to move workloads and associated policies between clouds, coupled with an inability to manage public and private clouds together as a single capability, prevents IT organizations from buying cloud services from any vendor they choose and managing these services as if they were part of their extended private cloud.
IT departments also need to enable business globally while operating within the constraints of national and regional regulations governing data privacy, security and data sovereignty. Today’s largely global (but not local) cloud solutions don’t provide this either.
In Sao Paulo, GVT TV needed a way to protect its satellite-delivered video content.
In New Delhi, direct broadcast satellite provider Tata Sky needed a way to outfit its customers to stream video to IP-connected screens.
In Mexico, Megacable — the first in the country to launch broadband Internet over cable, needed to build the back-end video acquisition and distribution for an IP-based on-demand service to tablets and connected devices.
And in Germany, Deutsche Telekom needed a better view into its CDN (content delivery network), and a way to bridge into its “Entertain To Go” package of TV Everywhere content.
In BayArena, video and mobility offerings will be core to delivering one the most connected and interactive fan experiences in international football, and all of sports. StadiumVision will centrally manage high definition video and digital content delivery to approximately 500 high-definition video displays, Connected Stadium Wi-Fi will give thousands of fans reliable and fast access to the Internet, and StadiumVision Mobile will deliver live video to those connected fans’ mobile devices, through the planned Bayer 04 app.
Wolfgang Holzhaeuser, Bayer 04’s managing director, stated, “The project heralds a new dimension in communication between the club and its fans – one that will boost fan loyalty and offer more information and entertainment. We’re blazing a trail for the Bundesliga.”
StadiumVision Mobile is the perfect example of what the new fan experience will look like. This video from Fast Company showcases how the solution allows fans to connect to the action through their personal mobile device at Barclays Center during Brooklyn Nets games.
At Cisco we are committed to delivering for leagues, venues, teams, and ultimately the fans. Because we are fans; and we want this experience at the games we attend. Bayer Leverkusen and Deutsche Telekom are helping make this a reality in Germany.
Left to Right: Dirk Backofen, Deutsche Telekom; Wolfgang Holzhaeuser, Bayer 04 Leverkusen; and Michael Ganser, Cisco; at the press conference announcing the installation of Cisco Connected Sports Solutions at BayArena.
A few months back we announced how Hrvatski Telekom, Croatia’s largest telecommunications company, is using a Cisco’s end-to-end solution for its advanced TeraStream cloud-enabled Internet Protocol (IP) architecture. Operated by Deutsche Telekom subsidiary Hrvatski Telekom (T-HT), it’s initially providing broadband services to residential users in the Zagreb area of Croatia.
I had the great privilege of participating on a panel at Mobile World Congress 2013 along with our customers, Deutsche Telekom and Vodafone, and my peers from Ericsson and Huawei. We discussed the evolution of the Network Architecture for mobile service providers.
From the infrastructure to the user, everyone agrees that the future will both bring and be driven by significant changes to the Network. In particular, by bringing together access, network and cloud we will create new business opportunities and enhanced user experiences.
Let’s start with some technology trends and market transitions: Read More »