Integrated Services Approach is validated by the Market
Just this week, Infonetics Research reported that Cisco, who has led the industry in its transition to voice-over-IP, has now emerged as the new market share leader for enterprise session border controllers (SBC) in SIP trunking deployments.
The way that enterprises connect to the outside world is changing. The transition to voice over IP (VoIP) that began with enterprise networks a decade ago, is now in full force in service provider networks. In a report issued on Monday, Infonetics Research reported that Cisco, the global market leader for unified communications and collaboration, is now the new market leader in global enterprise session border control (SBC) solutions for the first half of 2012, providing secure IP connectivity from the enterprise edge to the service provider session initiation protocol (SIP) trunking service.
Why is this so important? Service providers are now offering SIP trunking services instead of legacy dial tone (also known as time-division-multiplexing or TDM) to connect to enterprises of all sizes, including small businesses. In fact, according to their 2012 VoIP and UC Services Report, Infonetics forecasts SIP trunks to grow over 66 percent in 2012 alone. Customers are quickly embracing the new technology, which offers substantial cost savings and the promise of extending real-time rich-media collaboration applications beyond the enterprise to customers, partners and suppliers.
To begin realizing the benefits of SIP trunking, businesses need to deploy a session border controller in order to efficiently and securely connect to service providers while preserving voice quality and features. Session border controllers connect IP networks and provide session control, security, demarcation for better troubleshooting and interworking to help overcome differences in the deployment of the SIP standard (such as CODEC or signaling).
Cisco reinvents the collaboration edge
Cisco’s session border controller, called, Cisco Unified Border Element (CUBE) is a software license add-on to the widely deployed Cisco Integrated Services Routers (ISRs) and Aggregation Services Routers (ASRs). CUBE provides significant benefits over competitors’ stand-alone session border controller offerings. For example, CUBE enables customers to transition more smoothly to SIP trunking while reducing costs and operational complexity, often requiring no new hardware to be purchased or deployed. As a result, CUBE has been adopted by over 5,000 customers in 160 countries.
In their report, Infonetics credited Cisco’s differentiated model for delivering SIP trunking service, stating: “This is a natural extension of Cisco’s dominant market position in the router market—the majority of organizations have Cisco routers already installed and deployed at the important network border points.”
The flexibility enabled by an IP based communication system is exemplified in how Cisco handles Session Management. In fact, the combination of ‘Session Management Edition and CUBE (Cisco Unified Border Element) remain the most cost effective way to transition from a traditional PBX environment without sacrificing previous investments.
The benefits can be grouped in three areas:
Save -- Lower costs and improve efficiency by using SIP trunking to interconnect networks using Cisco Unified Border Element
Simplify -- Reduce complexity by aggregating third-party PBXs, and easing migration to an all-IP environment.
Extend -- Deploy collaboration applications at the network core and extend them to users, even those on third-party PBXs
In this latest in the Fundamentals series from TechWiseTV, we tackle the core technology hopefully explains it in a fun way. Get your head wrapped around Session Management and make sure you are not missing anything!
Having a lot of fun this year at Interop 2012. We are shooting and editing in a much tighter workflow so that we can publish these things same day and thank gosh! The stories are numerous and oh so timely. Follow along as I attempt to recap our first full day on the show floor.
As he describes it: Cisco has developed and introduced Prime Assurance Manager with one essential goal in mind – to provide end-to-end operational monitoring visibility, spanning data center to and through the branch, as a means for facilitating efficient operations and proactively protecting network-delivered applications and network availability, network performance, application performance, and end user experience data across both wired and wireless environments, coupled with troubleshooting and reporting features.