For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage. Increasingly, Wi-Fi is seen by technologists and consumers alike as a partner to licensed mobile, enabling expanded wireless access.
Based on research and engagements with leading operators throughout the globe, the Cisco® Internet Business Solutions Group has identified six important trends that we believe are redefining this new world of Wi-Fi:
1. Predominance of Wi-Fi for Wireless Access Read More »
Tags: business models, Cisco, data analytics, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, service providers, wi-fi
By Bill Gerhardt, Director, IBSG Service Provider
As you’ve probably noticed, mobile computing is exploding. My home has close to 10 mobile devices, and my kids want even more! According to the Cisco Visual Networking Index, this insatiable demand for smartphones, tablets, and other connected devices will double globally in 2012 and increase another 78 percent by 2014.
At the same time, Cisco IBSG is seeing a similar rise in the worldwide popularity of Wi-Fi. In fact, according to In-Stat, the number of Wi-Fi hotspots is expected to reach 2.7 million, with usage growing 200 percent, by 2014.
Given this, how can service providers—who must bear the burden of increased traffic—actually Read More »
Tags: broadband, business models, Cisco, Computing, hotspots, IBSG, mobile, service providers, Smartphones, SPs, Tablets, wi-fi
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. The much-quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 18-fold from 2011 to 2016, reaching 10.8 exabytes per month. In tandem, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Until recently most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. And they most certainly never considered a role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and should, play a significant role in reducing clogged networks and the number of unhappy customers.
Mobile operators understand that off-loading data traffic to cheaper Wi-Fi defers significant capital expenditures for further build-out of the licensed network. Operators around the world however, are asking if there is more to Wi-Fi than just data offload? Can they actually make money from Wi-Fi by turning the cost of doing business into profitable business models? Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, service providers, wi-fi