Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.
There it was, in my living room against the wall. My comfy couch. The couch that has been the place of many fond memories. Now, I was on a quest and I had to sell it. I had couch 2.0 on the way. I decided to post an ad on an online marketplace and after many spam emails, several scam attempts and an invitation for a drink (ha, no, I did not post my ad on Match.com), I did get emails from people that seemed genuinely interested. A great start, or so I thought. I responded to each person and called those who provided their phone numbers. To my surprise, I only heard back from one person. This experience got me thinking: has the social web, and electronic communication in general, Read More »