David Meerman Scott explains the New Rules of Marketing talks about tools we can use and how trust can be earned. This is the sixth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David focuses on some essential marketing tools for today’s companies.
Having just spent two weeks at the ITU-T NGN – Global Standards Initiative held in Geneva, Switzerland, January 18-29 2010.
I had an opportunity to read the IEEE Internet Computing, January-February 2010 special edition entitled, “Internet Predictions” co-edited by Vint Cerf, Google and Munindar P. Singh, North Carolina State University.
The contributors present various applications, technologies, trends such as participatory sensing, the Internet of Things; networked gameplay and the use of procedural content generation; to new ways of doing business, e.g. the company as a managed network; to the interplanetary internetwork.
At VMWorld in August, Savvis unveiled its not-so-secret Project Spirit, the company’s platform for enterprise-class Infrastructure-as-a-Service virtual computing services. In December, they announced Cisco’s UCS (Unified Computing System) as the platform for Spirit, and introduced Symphony – the range of Cloud offerings including Project Spriit. Savvis calls the Spirit portion of this portfolio a Virtual Private Data Center (VPDC). Effectively the service offers infrastructure as a service (compute, storage and more) as a service to a large number of customers through a simple web interface.
Cisco is mentioned as a key strategic partner in helping Savvis create this service. Savvis uses many elements of Cisco’s Unified Service Delivery (USD) solution, including the UCS for compute nodes, Nexus and Catalyst switches including Application Control Engine and Firewall Services Modules for data-center networking, and a Cisco-powered IP NGN network interconnecting their data centers.
Of course, we’re very proud that we’re providing the infrastructure solution. But that wasn’t what I meant by the title to this post.
What’s exciting to me is the fact that cloud computing is moving from the hobby shop to the production floor, and service providers are beginning to offer world-class cloud offers to their customers.
The Savvis offering is distinct from other IaaS offers in several ways, but in my opinion, the most important is the fact that Savvis Symphony VPDC includes the types of features that enterprises will require if Cloud Computing is to become a staple element of every business.
Social Media Marketing for Service Providers – Connecting with Customers with Elyse Tager (Elymedia)
Elyse Tager shares her view on how businesses are using social media as an opportunity to get closer to customers. In this video with Cisco’s Zoya Fallah, Elyse discusses social media marketing techniques that can be used for business to business and business to consumer.
By Bart Spreister, VP/GM Digital Media Networks, Service Provider Video Technology Group
It’s always gratifying to be part of a winning team, even (and perhaps especially!) as a behind-the-scenes contributor. I’m talking about the 61st annual Technology & Engineering Emmys, put on by the National Academy of Television Arts & Sciences in Las Vegas, during the recent Consumer Electronics Show.
I had the good fortune to sit with friends and colleagues at Fox Entertainment Group, which won a Tech Emmy for their “pioneering efforts in development and implementation of network distribution workflows for ATSC DTV Development.”
Here’s what that means: Fox, which, with all other U.S. broadcasters, switched to all-digital transmissions in 2009, pioneered a way to maintain a consistent and high-quality look and feel of its video feed, including graphics transitions amongst affiliates. The Fox national feed reaches 294 affiliate stations, so the ability to automate the process was a big deal, internally.
Maybe this sounds obvious – to splice between national and local content and graphics, without degrading picture quality. Turns out it’s not – or it wasn’t, prior to Fox’s work.
Prior to the digital cutover, any national feeds entering a local station often required decoding and manipulation (e.g. to insert a different logo or message), then re-encoding, prior to airing. Each time a piece of video is manipulated, the potential exists to degrade quality – which is why it was and is important to maintain a clean, high-quality feed, between national and local locations.