In a final post from the show floor (ok, really it’s the exit this time), I give some parting thoughts on the Cisco team’s past few days and some key themes and takeaways resulting from the more than 250 customer meetings, and yes, I do say that devices are becoming less relevant and I use the “e” word liberally.
The mobile communications market is in a great state of transition.
Mobile operators’ are addressing a variety of new opportunities and challenges that are impacting their business architecture. To take advantage of the business opportunities and address the challenges requires a technical architecture that delivers high performance, high intelligence and high availability.
Cisco recently accepted a challenge from Light Reading and testing firm EANTC to submit to an independent, public test of a complete network capable of supporting all generations of mobile network technologies, while delivering the capabilities and attributes that are required in this evolving market.
The second of the two part series Testing Cisco’s Mobile Core, Data Center & Business Services was posted last week by Light Reading.
The test looked at our comprehensive IP next-generation mobile network, including mobile backhaul, which encompassed solutions from cell sites to the mobile service nodes; the network core, which looked at connections among service functions and to the Internet; and the “mobile core” or in other words, the intelligent packet gateways.
They are not just for IT any more. They are playing a critical role for service providers worldwide, making the devices that we all love actually do the functionality that we love. With so much of the growth in networks being caused by video, why should a provider service those same requirements using a data center that was developed primarily for Information Technology use? They shouldn’t, of course, which is why Cisco is highlighting its media data center, as the name implies, is optimized for video and rich media. George Tupy, who heads the broadcaster marketing for Cisco, gives me a quick review and shares the benefits that this approach delivers – benefits which make media data centers a top of mind issue for providers.
Also, be sure to check out my hair on this one…what’s that growing out of my head…a feather?
Key takeaways from Amsterdam:
Bicycles, Bicycles, Bicycles: With dedicated bike paths being adjacent to the street and thousands of bell-ring people using them (often while texting, smoking, having their kids in the front and a friend sitting on the back), getting across the street is like playing a first-person game of “Frogger: the Human Edition.”
Buses handle driving off-road: I’m not used to seeing luxury buses driving through the mud, much less riding in them – but thousands of IBC’ers found out first-hand when the bus route was under construction, that the big buses can handle driving off-road through a muddy field just fine. Look for them next in an upcoming rally race.
Air conditioning is a good thing, even in Holland: Surprisingly warm this week, Amsterdam was flat out hot while inside the RAI center, with tons of equipment in full operation and even more people in close proximity to one another (not to mention wearing wool suits…)
Beer and coffee seem to be their own food groups here: No time during a day is either out of fashion – perhaps it’s because both are consumed in quantity and that the stein-drinking lunch-goers don’t need mid-afternoon naps…
There is no way to look cool in 3D glasses: None. Nada. Nyet. Nein. My failed attempts are just that. Failed attempts. Here’s hoping that Ray-ban goes big into the 3D glasses production business soon. (Wayfarer for me, please!)
Another major announcement for Cisco at IBC was regarding Abertis Telecom and their deployment of our flagship edge router, the ASR 9000 Series. Abertis, a provider of transport to broadcasters and the broader telecom market in Spain, recognized not just the demands on their network that the wave of video will bring in the next few years – as you recall from our postings in June, the bandwidth wave will be a big one! – but they also realized the opportunity that wave, powered by new video services, brings to their business. To help enable them to meet the challenges and reap the opportunity, they chose Cisco and specifically the ASR 9000 Series router. We’re honored to have the opportunity to partner with them as they continue their leading role of bringing video to Spain.