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How Legendary Leagues: NHL and MLB Embrace Social Media in Sports

…own rules resulting in many teams completely abdicating social media in the interest of their players. However, not all sports leagues prohibit social media use by their players, there are a number of other leagues like the NBA, NHL and MLB that embrace social media in sports. The National Hockey League (NHL) for instance, has a welcoming approach to social media, with some of its teams quite active on social channels like Twitter. Overall the…

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Courage in Sports: Titans of Social Media

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…e representing a player, to use their personal Twitter, Facebook, or any other social media account during a game. While individual players embrace social media, some leagues seem to fear social media, probably because it’s something outside of their control. I will continue exploring this topic on my next blog post where I will discuss how other leagues like the NBA, NHL and MLB embrace social media in sports.  …

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London Olympics 2012 Ticket Sales – Powered by Your Social Network

…o completely integrate social media into their daily content, has taken social media to a new level. The NBA and its affiliates currently account for 277 million Twitter follows and Facebook likes. On June 20, the first ever NBA Social Media Awards will be broadcasted on NBA TV. Hosted by Shaq and Rick Fox, the show will present awards such as Social MVT (Most Valuable Tweeter), Social Slam and Triple Threat. This is the first ceremony that will…

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Welcome to the New Normal

…lay action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network. Welcome to the new normal. Want to control the camera angles as you watch your favorite basketball team? This season, TNT NBA coverage offered viewers command of four different camera angles. Welcome to the new normal. Now imagine those same powerful experiences on a continuous and global scale.  2012 marks a milestone. This year, the number of…

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Going Big: Zettabytes and the NBA Finals

…ngs are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes. Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving…

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