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New Year, New Challenges, New Successes: SDN Bringing Agility, Security and TCO to Campus and Branch Networks

Before recently taking on a new role as Cisco’s vice president and general manager of Software-Defined Network (SDN) with the enterprise networking group, I served as the vice president and general manager of Cisco’s Unified Access portfolio and led the expansion of the Catalyst 2k, 3k and 4k series product line, which has seen a lot of growth and developed a strong customer base over the past couple of years. Cisco invests heavily in R&D for these products, and has introduced many innovations improving security, application visibility/control, energy savings and converged wired and wireless infrastructure over the past few years.

But as I shifted into my new role and looked back at some of the new Unified Access solutions we introduced alongside our system architecture, I saw a curious disconnect: in some cases, it was getting more difficult for our customers to quickly take advantage of our new innovations.                                                                                                         

At Cisco, we design products to make customers’ lives easier and more productive. Not to gather dust because they’re too hard to figure out!

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Next Gen IT Predictions: 2014 and Beyond

In my travels, I am fortunate to see new and interesting innovations, emerging technologies and trends. Of course, the growth of mobile and cloud technologies continues to shape our work and lives. 2014 will be a year that builds on the momentum of these trends, along with IoT, with more connected people, processes data and things than ever before.  Here’s my take on the most significant things we’ll see in 2014.

Next Gen IT Predictions : 2014 and Beyond from Cisco Business Insights


1. Increasing urgency to manage our zettabyte-driven world.

The proliferation of mobile devices, streaming video and explosion of applications has meant that global IP traffic has exploded more than 4x in the past 5 years. IP traffic will again triple over the next 5 years. In 2013, we generated a momentous 1.2 zettabytes of new information and 70 billion apps were downloaded. Wireless traffic will exceed wired traffic and video-on-demand traffic will nearly triple in three years.

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Football to Football – Transforming the Fan Experience

With all eyes in the United States centered squarely on the Big Game coming up in a few weeks – the first time ever that it will be played in a cold weather environment – we have turned our attention to another type of football, one played the world over.

On Tuesday, the Norwegian Professional Football League, through a framework agreement with Datametrix, will become the first league in the world to implement Cisco Connected Stadium Wi-Fi and Cisco StadiumVision Mobile. This league-wide initiative, which will begin with four teams (Viking, Rosenborg, Vålerenga (Ullevaal stadium) and Haugesund) will give fans in Norway the most connected experience possible and place them at the center of the action.

This is incredibly exciting news for the Cisco Sports & Entertainment Solutions Group. As the worldwide leader in this industry, venues and teams continue to embrace our solutions in close to 200 venues around the globe. This ground-breaking agreement clearly shows that the fan experience will be transformed by and through investment in technology. When an entire league has the foresight and vision to embrace this, the change will not be piecemeal, but pervasive and extend to all fans, thereby resetting the playing field by which all others should and will be evaluated.

This is a great example of how the Internet of Things and Everything are transpiring today. As our networks power fan consumption, and more and more things are added to that offering, it is clear how that live in-venue experience becomes vastly more valuable.

In the coming months, we are going to see more premier sports venues adopting our solutions, and we can’t wait to share the news with you. They will join the likes of football venues like AT&T Stadium where the Dallas Cowboys play (more than 19,000 fans, or 20% of the venue connected at once over our Connected Stadium Wi-Fi network at a game at the end of Nov.), MetLife Stadium where the New York Jets and New York Giants play (see my previous comments about a pretty important event there coming up in a couple weeks!), Santiago Bernabeu the home of Real Madrid, and Etihad Stadium home of Manchester City.

The word “football” might have different meaning to people, but ultimately the fans of each sport want to be connected, engaged and placed at the center of the action. The good news is that we are doing just that, evidenced by the Norwegian Professional Football league providing a model for the sports world to follow.

CES 2014 – A Consumer Marketer’s Paradise

Cisco had an amazing time at this year’s CES show in Las Vegas.  We announced:

  • Cisco Videoscape Cloud Solutions – to open new revenue sources for service providers, helping them accelerate their business in an Internet of Everything (IoE) environment;
  • Research disclosing $4.6 trillion in public sector market opportunity during the next 10 years;
  • The opening of IoE Innovation Centers in Canada, Germany, South Korea and Brazil to demonstrate IoE solutions and a $100M investment in early-stage companies that are innovating essential advances to enabling technologies of the Internet of Everything.

Cisco hasn’t participated in CES in several years and doesn’t traditionally market to consumers, so how we “showed” up was both a challenge and an opportunity.

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Cisco Chief Security Officer on President Obama’s Data Collection Speech

“President Obama’s announcement represents one of many important steps required to address global concerns about privacy and data collection. Our customers require that privacy, security, and transparency be at the foundation of the equipment, services, and capabilities they purchase from technology companies. We remain committed to working with our customers, technology providers, and governments to deliver on the promise of a global, secure Internet.”

(Editor’s note: you can view President Obama’s speech here.)

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