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Gordon Thomson

July 27, 2020

PARTNER

Cisco’s new approach to sales

3 min read

Today, Cisco still sells billions of dollars’ worth of networking gear, but the software enabling the hardware is an increasingly more important part of our business. It's all about delightful experiences, and it’s software that allows our customers to turn data generated by the hardware into actionable insights and new revenue streams. That's where the future of the company lies.