Three Guiding Principles for Digital-First Engagement
Keeping the trust financial services intuitions have with customers can be sustained by designing a human centric digital first engagement.
Customer Loyalty is the Ultimate Goal, Not Just Satisfaction
Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent. While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty. Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising […]