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NAB 2015: MLBAM Hits It out of The Park with Cisco Virtualized Encoding

- April 12, 2015 - 0 Comments

A few weeks ago, I posted a blog about the increased volume of encoder solution bakeoffs, inside the global service provider community. Today, I am happy to share another success story: MLBAM – Major League Baseball’s technology company. MLBAM is using our AnyRes Live encoders for adaptive bit rate (ABR) streaming to help support more than 350 individual, live channels of H.264-compressed video, to multiple content delivery networks (CDNs)– and not just from the 30 MLB ballparks.

Just last week, in fact, on the opening day of the 2015 baseball season, some 60 million viewers watched video via MLB.com and MLB.tv — up 60 percent from last year. The sharp uptick is due in part to what was a brutal winter, and in part because the technologies, infrastructure and people are in place to do it, President, MLB Business and Media Bob Bowman recently told TechCrunch.

As we noted in the October 2014 baseball postseason, MLBAM’s technology powers more live video than any other sports property – and any other company. As quality goes, MLB.tv is considered the best in the business. And that’s coming from multiple places that are … not us! Like The Wall Street Journal, for instance.

And MLBAM goes beyond baseball — it also develops and delivers digital content and applications for dozens of sports, news and entertainment properties. including HBO, ESPN and WWE Network, Playstation Vue for SONY.

A big thank you to MLBAM, for its continued partnership! We love helping you shine. We’re showing our AnyRes Live encoder line in the North Hall of the Las Vegas Convention Center this week at the #NABshow Booth #N802. Come see for yourself!

Tweet us with your pictures, questions or comments at @CiscoSP360.

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