Cisco and Street-Artist Zosen Team Up for Mural at Mobile World Congress 2015
We are putting a focus on visual experiences at Mobile World Congress 2015 (MWC 2015) this week in Barcelona.
Barcelona-based street-artist Zosen and his team of painters are putting their graffiti-style talents to work as they create a lavish wall mural to portray the mobility elements and hot topics at MWC 2015.
There is also a story within the artistic story. A portion of the mural’s left side will be dedicated to portraying elements of Mobility IQ, a breakthrough mobility software as a service (SaaS) analytics solution that unlocks the power of visual network knowledge. Mobility IQ provides advanced insights and an unprecedented bird’s-eye view across Wi-Fi, 3G and LTE network activity – in real-time.
Mobility IQ addresses these significant industry changes by giving service providers and their business customers’ real-time visibility into network, user, and business intelligence across Wi-Fi, 3G, and LTE networks. This transformational new capability enables service providers to deliver valuable, new differentiated mobile services to their customers, while achieving new levels of operational efficiency.
With the help of Mobility IQ, businesses can take individual data points that alone don’t add much value and piece them together into a complete picture, just like Zosen and his artist team are doing with the mural.
The artists will create the mural inside the Fira Gran Via exhibition center over the four days of MWC, the world’s largest annual gathering of top mobile and related-industry executives.
MWC participants can watch the progress until the final touches on the 25-by-4-meter mural are completed on the event’s final day. Meanwhile, please drop by the mural at the Artist Rambla Networking Garden between Hall 3 and Hall 5 on the ground floor and join the social conversation with #CiscoMWC.