Cecilia Correa joined Cisco as the Senior Director of Security Brand Marketing just over a year ago. How did she cultivate a career she loved? By following what energized her most: enabling creatives to do their best work in a field that impacts every single industry in the world. If you also want to do work that is energizing and meaningful, visit our openings.
Consider where your passions intersect
What led you to marketing in technology?
Cecilia Correa: I’ve always been drawn to the intersection of business and storytelling. There is no better space to bring those two things together than the tech category where markets are constantly being shaped and made. There is so much innovation and always new stories to be told. I love how marketing helps us all see opportunities and make sense of the fast-paced digital transformation we live and experience every day.
Technology ultimately touches every industry, every system of the world. It’s such an essential part of what every organization is driving in service of delivering better value and outcomes to the audiences that they serve. It’s a privilege to work in technology because it impacts simply everything. Cisco is helping businesses leverage technology to transform and drive better outcomes and experiences for everyone, powering an inclusive future for all. It feels so meaningful to be a part of that — and help steward what the brand stands for in the security space.
Do work that excites you
What advice do you have for other leaders?
Cecilia Correa: I’ve always loved working with creative teams and projects. Ideating, building, making things together. I chose to stay focused on the more creative side of marketing, even though other areas maybe would’ve given me faster paths for promotions because there were more senior roles available. And I don’t regret that. I think we all should follow our instincts to focus on the things that truly motivate us. What I love about my job at Cisco and the work that I’ve done over the past 25 years is the collaboration on meaningful work with creative thinkers and makers: from designers to writers, strategists, illustrators, photographers and filmmakers. I prioritized that over everything else.
“What I love about my job at Cisco and the work that I’ve done over the past 25 years is the collaboration on meaningful work with creative thinkers and makers: from designers to writers, strategists, illustrators, photographers and filmmakers. I prioritized that over everything else.”
What career advice do you give your daughters?
Cecilia Correa: Early on in my career, I think I took everything way too seriously and was pretty hard on myself. Over time, I learned to relax more and have fun along the way – and it made such a difference. When you can let your guard down at work, be more open, be more vulnerable, there are so many more connections that are built and so much more creativity.
“When you can let your guard down at work, be more open, be more vulnerable, there are so many more connections that are built and so much more creativity.
Ready to find a career you love?
Stay tuned for more career insights from Cecilia Correa during National Cybersecurity Awareness Month. If you’re also driven by creative enablement across industry, check out our open roles.
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