The holiday shopping season is in full swing, testing the limits of your supply chain, workforce, and customer service. Above all, your customers remain at the center. Anticipating their needs and interests, and optimizing their shopping experiences – whether in a brick and mortar store, on a mobile device, or from the comfort of their own home. It all impacts your bottom line.

As customers navigate bustling stores or opt to find holiday deals online, take a look at the most-read retail blogs of 2017. Learn about the trends, challenges, and solutions you need to know about to stop hackers in their tracks, reduce employee turnover, and understand the consumer of 2020.

  1. Protect your customers and your brand.
    Cisco’s Digital Network Architecture safeguards against security threats and anticipates attacks, helping to maintain a highly secure retail network. Since 86% of customers would prefer to shop elsewhere after a financial breech, it’s imperative to proactively protect and adopt a secure foundation on which to build your business. Read the blog here.
  2. Turnover is just as bad for the store as it is for the employee.
    The age of digital information arms customers with the latest tools to make educated purchasing decisions. In fact, 73% of customers believe they are more informed than sales associates. This underpins the importance of equipping employees with enhanced information and superior technology to capitalize on business opportunities and to execute frictionless business transactions. Read the blog here.

  1. The customer of 2020 is becoming the designer, the store, and the media – all in the palm of their hand.
    Late adopters of technology that optimizes customer experiences will fall behind their competitors. Consumers don’t care if 74% of the brands they use vanished. The implication is that customers have little sympathy for companies trailing behind the rest. Read the blog here.

So as 2017 comes to a close, these insights bring you one step closer to confidently meeting the consumer of 2020.


Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing