Augmented reality (AR) has the potential to unlock a new level of interaction with the world around us. The Cisco Store has harnessed this technology by creating the Cisco Store Xplorer AR app.
When the app is first opened, it detects whichever store is nearby: the SJC store, the RTP store, or the relevant travel store. The experience has the capability to be customized as well: upon entering the store, visitors can click a Welcome button to be shown a personalized message on the entry signage, powered by Wipro VisionEDGE.
As visitors explore the store, they can point their phones at hotspots located throughout the store to learn more about Cisco’s retail solutions and partner technology (for instance, a Meraki camera on the ceiling). They are given the option to read the product specifications or see what the camera dashboard is capturing in real-time.
The Cisco Store Xplorer can increase the operational and data-collecting efficiency of the store. The app is integrated with Meraki API to allow staff to see data from Meraki sensors without needing to access a dashboard; for instance, it gives quick visibility into air quality metrics picked up by the MT15. Furthermore, the app is integrated with VusionGroup’s electronic shelf labels: a staff member only needs to enter a product’s ID into the app and the corresponding shelf label will blink, allowing staff members to easily locate the item. Applying this technology to retail environments will allow for a much smoother shopping experience.
The possibilities for improved efficiency are limitless with the Cisco Store Xplorer app. Moving forward, visitors can even see and interact with the technology hotspots using the upcoming Apple Vision Pro.