The collaboration between Cisco and Amazon Web Services (AWS) in the Europe, Middle East, and Africa (EMEA) region—combining each company’s market leading strengths—continues to deliver impressive outcomes for our customers, notably within the Financial Services Industry (FSI).

This success has not gone unnoticed, as demonstrated by two partnership accolades awarded in recent weeks.

AWS named 2023 Cisco Co-sell Partner of the Year

During Cisco Partner Summit 2023 in November, AWS was honored as the Cisco Co-Sell Partner of the Year, both globally and in EMEA.

This award is a testament to both companies’ relentless efforts to deliver top-notch performance for our customers, also evidenced by our triple-digit co-sell growth with AWS. Our co-sell motions are dedicated to the optimal, secure deployment and operation of our customers’ hybrid cloud environments.

In addition to our partnership and functioning as one team, we leverage our extensive range of technologies and services to help ensure our mutual customers enjoy outstanding experiences that meet and surpass their desired outcomes.

Cisco named 2023 AWS Global ISV Partner of the Year

photo of a group of people accepting the ISV Partner of the year award at AWS:reinventLater that same month, Cisco was recognized as the AWS Global ISV Partner of the Year, at AWS Re:Invent 2023, reflecting our outstanding ability to collaborate and innovate in a variety of ways.

The full range of Cisco software—security, observability, networking, and collaboration—is now globally available through AWS Marketplace. These software offerings include Cisco Enterprise Agreements (EAs), enabling consumption across our comprehensive portfolio and providing our customers the choice of where they purchase Cisco software.

Notably, selling through AWS Marketplace has boosted win rates by up to 27%. Customers appreciate this model for its simplified procurement, provisioning, and deployment of SaaS solutions in the cloud, resulting in an 80% increase in spending on third-party ISV applications in the AWS Marketplace.

Additionally, buying Cisco software through AWS marketplace allows customers to effectively utilize their Enterprise Discount Program (EDP) commitments, as budget spent on Cisco software can be directly applied—on a dollar-for-dollar basis—toward fulfilling EDP commitments.

Building financial services success

The Cisco and AWS partnership was also showcased in October 2023, at the Cisco and AWS Roadshow in Dubai. That event spotlighted the dynamic synergy between the two industry leaders, drawing a diverse, engaged crowd from industries like Financial Services and Retail and from the public sector. Those sectors, in which Cisco and AWS both have significant influence, highlight the broad scope and powerful impact of our alliance.

For example, there has been a notable shift in banking operations from traditional branches to online and mobile platforms in the EMEA region. Despite this, the broader Middle East and Africa (MEA) region still encompasses approximately 59% of adults without bank accounts, representing a substantial untapped market. The financial technology sector in MEA is expected to surpass US$3.45 billion by 2026. To help meet that need and capitalize on the opportunity, the Cisco and AWS partnership merges Cisco expertise in networking, security, observability, and infrastructure solutions with AWS prowess in cloud services and data analytics.

The Cisco and AWS partnership enables organizations to bolster their security posture, improve digital experiences and application performance, increase operational agility, streamline processes, and leverage data for innovation. By modernizing and fortifying their technological infrastructure, companies can maintain compliance with industry-specific regulations while simultaneously improving their agility and operational efficiency.

Establishing new benchmarks for success

The Cisco and AWS collaboration is revolutionizing operations and establishing new benchmarks in the FSI and other industries. Harnessing our collective “greater together” expertise, we’re helping our customers—including those within the EMEA region, such as the United Kingdom and Ireland (UKI), Northern Europe, and MEA—redefine their business landscape, foster renewed innovation, and lead the charge toward a future that is more secure, agile, and directed through data-derived insights.


Learn more about our joint cloud strategy and the route to market:

Visit the Cisco and AWS partner sites

Review the full Cisco portfolio available in AWS Marketplace



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Jose van Dijk

VP, EMEA Partner Sales & Routes to Market

Global Partner and Routes to Market Sales