Network security is the foundation of a customer’s security posture. Having a firewall that can adapt to your customers’ changing needs is essential to protecting their network. Cisco, a leader in networking and cybersecurity solutions, understands this need and has introduced a range of new security incentives and promotions to maximize your profitability when selling Cisco Firewalls. The new programs are designed to be simple for you to leverage as you help businesses of all sizes secure their data and IT infrastructure effectively.

Be sure to check out this video on the new incentives.

Now, let’s dive into our latest offerings.

Customer Assessment Incentive

  • Cisco values informed decisions, and with the Customer Assessment incentive, we encourage you to register and conduct customer security assessments to identify potential vulnerabilities, compliance gaps, and understand the security posture of your customers’ network. Upon completion and submission of a deal registration, you will earn significant incentives!

Targeted Competitive Firewall Program

  • To address the challenge of competitive firewall solutions in the market, Cisco has launched an aggressive discount to help you incentivize customers to consider switching from a competitor’s firewall. This program offers significant discounts to make the transition to Cisco’s firewall solutions both cost-effective and seamless. Explore the resources linked in the title to determine if your end customer is eligible for the promotion.

Security Suites: Residual Value Subscription Credits and Competitive Displacement Incentives

  • Cisco recognizes that security extends beyond firewalls; it’s also about comprehensive user protection. The User Protection Security Suite now includes the ability to apply residual value subscription credits from qualifying Duo, Umbrella, and Secure Access subscriptions. You can also leverage upfront or amortized competitive displacement incentives to alleviate costs for your customers when migrating to Cisco User Protection. For more information, reference the new Cisco Security Suites Investment Protection Fact Sheet.

Security Concierge Deal Support

  • Understanding that your time is valuable and with an eye to improving your deal velocity, Cisco has launched a Security Concierge Deal Support service to provide personalized assistance throughout the quoting and purchasing process. This new support team triages security deal registrations where partners have indicated a need for help in getting to the right Cisco resources. Ultimately, this ensures that partners have access to Cisco experts will accelerate registered security deals for partners by finding the resources to win. You can easily request support by using the QR code found on the program’s dedicated webpage.

Firewall Software Upgrade Offer – coming soon

  • Using a “pay as you upgrade” approach, Cisco will now pay partners for upgrading their customers’ existing firewalls from 6.x through 7.1 to 7.2.5 or higher. This new program, where partners can claim as they go, unlocks new critical features to enhance the security of your customers’ networks. Stay tuned for a dedicated webpage where you’ll find resources and additional information for how to leverage this new offer!

In his latest blog, Brian Feeney, Vice President of Global Security Partner Sales, highlights how Cisco’s new Security incentives and promotions demonstrate our commitment to improving your Cisco experience and empower you to maximize your profitability and enhance your customers’ cybersecurity posture. Whether you’re looking to upgrade your existing infrastructure, switch from a competitor’s product, or ramp up a security suite, Cisco has tailored options to suit your needs. To take advantage of these opportunities, check out our dedicated Security Promotion, Bundles, and Offers hub on SalesConnect, just for partners.

Remember, the cybersecurity landscape is constantly shifting, and encouraging your customers to have up-to-date security products in place is crucial. With Cisco’s innovative solutions and incentives, you can ensure the network remains secure against the threats of today and tomorrow.

Mark your calendars for a Partner Interactive Webinar (PIW) where we’ll review all the new promotions in detail leaving you with a strong understanding about how these programs benefit your organization.


AMER: June 11, 2024, at 1:00pm EST | Watch the recording!

EMEA: July 11, 2024, at 3:00pm CET | Register today!

APJ: June 27, 2024, at 11:30am SGT | Register today!



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Shawn Yuskaitis

Director, Global Security Go-to-Market Strategy & Sales Acceleration

Global Partner & Routes to Market Sales