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Selecting the right partner is critical to ensure you achieve your desired business outcomes. The Cisco partner ecosystem includes an array of partners with unique capabilities to support all of your business needs. We understand that not all customers are looking for the same level of support or expertise, so the Cisco Partner Program is designed in a way to provide you with choice when selecting the right partner or partners.

Achieving business outcomes

In my previous blog, I outlined the different roles Cisco partners most often play with customers and what role best fits the experience and outcomes you are expecting. The role a partner plays is complemented by the skills they possess to address your business challenges. Some partners have great breadth of experience across many solutions while others are focused on being the best in a very specific solution or technology domain. Cisco offers a suite of specializations that validate our partners proven knowledge and experience in areas across business practices, customer solutions, and product families.

For example, are you looking for a partner who can drive utilization of application and infrastructure investments to achieve a business outcome? If so, you’ll want to work with one of our partners who has the Customer Experience specialization. These partners will help you garner the most value from your technology investments with on-going management, support, and data-driven insights.

Are your needs more functionally focused, like implementing a solution that helps you monitor the health and performance of your digital environment. If so, you’ll want to choose a partner with the Full-Stack Observability (FSO) Specialization.

Further, if you need to ensure you have security controls across your entire wide area network or multi-cloud with monitoring and visibility capabilities, you will want a partner with expertise in secure access service edge (SASE), so select one of our partners with the SASE specialization.

Confidence through high standards

Cisco’s partner program has always been grounded in the value our partners deliver to customers. Achieving a Cisco specialization means a partner has met rigorous requirements and demonstrated deep expertise in a specific focus area. And the standards are same across the globe. A partner who is Hybrid Cloud Computing specialized in France, met the exact same requirements as a partner who holds the Hybrid Cloud Computing specialization in Australia, Mexico, or South Africa.

Our partners are the best in the industry because we set a high bar for our program standards. We don’t give our specializations away – our partners earn them.

Get connected with a Cisco partner today

So, how do you find a partner with the expertise you need? Check out our new Partner Connect page which allows you to search for partners based on region, roles and capabilities and specializations.

 

Find a Cisco Partner

 


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Authors

Marc Surplus

Vice President, Partner Strategy & Programs

Global Partner Sales